A cool new all-day-dining venue, ‘BEASTRO’, which is now in its final stages of development is soon to open at First Central Hotel Suites.
Making the announcement, Wael El Behi, General Manager of First Central Hotel Suites, said, “BEASTRO’s approach is to adapt the great principles of deformalized dining, being around great food, approachable and engaged service, and a fun environment and combining it with very market friendly pricing. We are very excited to have the very first BEASTRO in Dubai and are confident it will create a strong and loyal customer following.”
This one-of-a-kind outlet is expected to open in October and has been inspired by an idea from the hotel’s Executive Chef Patrick Lanteigne and developed by Rachel Thomson, F&B Concept Development & Performance Manager, The First Group.
Rachel Thomson said, “We saw a gap in the area for an innovative concept that embrace the words lively, quirky and approachable. Focusing on a comfort-food heavy menu at market disrupting prices we are confident BEASTRO will be unbeatable in terms of positioning for the offering we have.”
Patrick Lanteigne added, “BEASTRO will offer fun and familiar food that is playful and cool. We are changing the way people think about the food they love to eat. The menu has been created from the ground up to be food that everyone loves and wants to have. Something new and yet familiar. Our cuisine is North American comfort food with a focus on taking classic dishes and making them fun and exciting.”
The brand development was undertaken in-house to unsure the ethos of the concept rang true. Rachel stressed, “We sourced high-quality, eco-friendly yet cost-effective products for our packing. We are using our own-branded BEASTRO stamp to brand our packages in-house. We also print our menus in-house to allow for greater flexibility and sustainability.”
Once open, BEASTRO will primarily cater to the local Barsha Heights (TECOM) market. Chef Patrick stated, “We will bring it to your table or drive it to your door. It is important that every time you come to BEASTRO, you leave wanting more, and more and more.”
Chef Patrick continues, “Equally cool will be the atmosphere at the restaurant that is being decorated in a simple yet funky style adding a sense of occasion to every meal. So, whether you are dining or merely popping in for a coffee, the restaurant’s décor will instantly put you at ease. And to top it all, here the guests are not referred to as ‘Sir’ or ‘Ma’am’ but as ‘Besties’ because that’s how friendly the service is going to be.”
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About BEASTRO Dubai
An all-day dining restaurant curated around fun, quirky, and affordable comfort food; BEASTRO restaurant in Dubai is the place where you will come back to everyday, at a price that won’t break the bank. BEASTRO caters to the local Tecom/Barsha Heights market by offering great food and drinks with affordable prices – at a place you will NEVER forget. Offering a unique experience that disrupts all market trends, prices, and norms, BEASTRO’s new and exciting concept will surprise you – whether on your table or directly delivered to your door.
About First Central Hotel Suites
Superbly located within easy reach of the Emirate’s key business and leisure hubs, First Central Hotel Suites features 524 spacious and modern apartments perfect for long-stay accommodation, equipped with top-notch facilities, and cozy ambiance. In close proximity to the hotel are Dubai Internet City Metro Station, Dubai Media City, Dubai Marina, Montgomerie, Emirates Golf Club, and Mall of the Emirates.
About Central Hotels
Central Hotels has very quickly established itself as a reputed hotel management group in the UAE with its flagship property First Central Hotel Suites located in Barsha Heights (TECOM) near Sheikh Zayed Road. Building up on this amazing success, the brand is now poised to expand its footprint targeting the UAE and Turkey as the primary markets for growth in addition to other lucrative destinations in the Middle East. The group has recently added to its portfolio spectacular new 5-star hotels such as Canal Central Business Bay and Royal Central The Palm followed by Central House Citywalk focused on millennials, Novotel The Palm, Diamond Central – Business Bay, and Island Central in Dubai, as well as Valley Central Bursa, and Valley Central Trabzon in Turkey.
For more information visit www.central-hotels.com