Through its online business-to-business marketplace, DUBUY.com, DP World will provide a gateway for the Al Naboodah Group to enter new international markets and offer end-to-end supply chain solutions through its global ports and logistics network. As a result, Al Naboodah Group’s product-led divisions, including electrical, agriculture, and auto-parts, will benefit from the partnership, and customers registered on the platform will be able to purchase wholesale products across various categories with just a click.
Mahmood Al Bastaki, COO of Digital Trade Solutions at DP World, expressed his enthusiasm for the partnership, stating that it would provide greater visibility and market access to Al Naboodah Group. Swaidan Saeed Juma Al Naboodah, chairman of Al Naboodah Commercial Group, echoed this sentiment, stating that the partnership would allow them to expand into new markets and enjoy greater access to key markets such as Africa. Additionally, DP World reported a surge in revenues to $17.1m in 2022 from Dhs23.3bn a year earlier, driven by acquisitions and the solid performance of its ports and terminals and marine services.