Retailers in Dubai are advising consumers to explore alternative options and take advantage of promotions during the upcoming holy month of Ramadan. This comes after the UAE’s Ministry of Economy permitted a temporary 13% increase in prices of eggs and poultry due to challenges related to raw material imports and high production costs.
In response, retailers such as Union Coop, Al Maya, and Noon have announced discounts and promotions to support consumers. Union Coop, a government-backed retailer, stated that the ministry’s decision aims to preserve food security and a balanced merchant-consumer relationship across all marketplaces at the national level. Al Maya Supermarket has prepared various offers and promotions to meet the demands of customers during Ramadan, with a focus on the food and beverage category. Noon.com has announced discounts of up to 70% on several items, with the campaign running from March 27 until April 4. The Redseer Strategy Consultants suggest that consumers in the UAE and Mena region are increasingly turning towards community channels for informed purchasing decisions during Ramadan.