Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched the “1 Billion Meals Endowment” campaign, which has raised Dhs247m in its first week, according to the Dubai Media Office. The campaign received contributions from 13,220 major contributors, individuals, businesses, and public and private sector players, with 13,195 contributors donating via smart channels.
The campaign is part of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), the largest regional foundation in terms of the number of institutional initiatives that lead wide-reaching programmes and projects on a global scale. It is an expansion of the UAE’s previous Ramadan campaigns ‘1 Billion Meals’, ‘100 Million Meals’ and ’10 Million Meals’, organised under Sheikh Mohammed’s directives in 2020, 2021 and 2022, respectively. Donation channels for the campaign include the campaign’s website, a dedicated call centre, bank transfers, and SMS donations.