Dubai Airports has been recognized for its impressive employer branding efforts in this year’s LinkedIn MENA Talent Awards. The award celebrates organizations that prioritize building a strong employer brand and engaging with their audiences in a meaningful way. Dubai Airports was acknowledged for effectively conveying its culture and values on LinkedIn, where it boasts over 814,600 followers.
Dubai Airports’ second-place finish was attributed to its engaging content, which supports employees and the local community while also humanizing the brand and inspiring employees to be brand advocates. Meshari Al Bannai, Executive Vice President of Human Resources Development at Dubai Airports, emphasized the importance of empowering employees to drive the company’s success. By connecting with employees through engaging and emotive content on LinkedIn, the company fosters talent and strengthens its workforce.
LinkedIn Talent Solutions were leveraged to evaluate the award winners based on their performance, results, and impact. Selection criteria included building a strong employer brand, engaging with the audience in a meaningful way, company page views, follower growth, and talent engagement with the company’s content.