The 2023 Hotel Show will take place in Dubai, as the Middle East tourism industry seeks multi-billion dollar growth by the year-end. From May 23 to 25, leading international players will gather at the Dubai World Trade Centre for The Hotel Show, amid a surge of hospitality investment in the region, primarily driven by the UAE and Saudi Arabia. According to Elaine O’Connell, vice president of design and hospitality at dmg events, “the UAE hospitality market is expected to expand by 25% over the next decade, adding a further 48,000 rooms to its room stock, while Saudi Arabia alone needs to accommodate the 100 million tourists it hopes to attract by 2030 with a hotel pipeline valued at $110bn. This offers an unprecedented opportunity for developers, equipment and product suppliers, designers, and operators.” The event has attracted major industry players from the Middle East, Europe, the Far East, and Americas, all aiming to win new business with innovative products and services.
The organizers, DMG events, have expanded the event’s profile to include new content, features, and inspiration across three key industry verticals – Hospitality Technology, Operating Equipment and Supplies, Food and Beverage Equipment, and HORECA. The event will also feature probing conferences, seminars, and features to help industry professionals identify opportunities in the regional hotel prospects. Over 100 experts will take to the event’s conference stages to share their knowledge, and the Hospitality Leadership Forum will air pressing sector issues. More than 13,000 industry-related professionals, including investors, owners, F&B specialists, procurement decision-makers, designers, and specifiers, are expected to attend the show, making knowledge sharing a key focus of the event. Elaine O’Connell said that “the Middle East has been a change influencer for the sector, and its willingness to quickly address game-changing issues signals that it intends to retain that mantle.” With the growing regional drive towards net zero, increasing data regulation, and the need to meet rising consumer demands for greener facilities and services, the region, and The Hotel Show Dubai, is at the forefront of sectoral change.