2XL Furniture & Home Décor Triumphs as the ‘Best Home Store’ at InsideOut Readers’ Choice Awards 2018

2XL Furniture & Home Décor has been announced the winner of the ‘Best Home Store’ at InsideOut Readers’ Choice Awards 2018. The retail chain outperformed over 10 leading international and regional home furniture brands to win the prestigious title in the category. The annual awards recognize the best in business and is the only accolade in the UAE’s interiors industry that is voted entirely by the customers. This year more than 25,000 individual votes were cast for 271 brands and retailers across 13 categories in a hotly-contested competition.

Amit Yadav, Head of Marketing at 2XL, said, “We are very proud of this achievement which is testament of our exceptional quality and excellence. Winning this award is a great honour and hugely gratifying as it has been bestowed by our clients and therefore extremely coveted. Our customers are at the heart of our brand. This recognition also proves the continued hard work and dedication of our team members who ensure a unique store experience for our valued customers.”

2XL Furniture & Home Décor offers a wide range of luxe-style products from furniture to ornamental accents across the brand’s nine showrooms across the emirates.

For media contact: Hina Bakht Managing Director EVOPS Marketing & PR Mob: 00971 50 6975146 Tel: 00971 4 566 7355 Hina.bakht@evops-pr.com www.evops-pr.com

About 2XL Furniture & Home Décor UAE based 2XL Furniture & Home Décor is a retailer of luxury home furnishings since 2000.

The retailer currently has 9 showrooms across Abu Dhabi, Dubai, Sharjah, Fujairah and Al Ain. The 2XL product range includes exclusive bedroom, living and dining room furniture as well as exquisitely crafted décor items, unique gifting ideas, plush rugs and gorgeous wall art, divine bed and bath linen, eye-catching tableware, and a fun, functional kitchenware range.

The 2XL range is very classic and French-inspired. Each retail item has been carefully chosen exclusively for 2XL and denotes a lifestyle that is regal, sophisticated and of a finer taste. We have something to suit every home setting – from ornate gold-plated bedroom settings to the more subdued Parisian hues of shabby chic, quirky contemporary inspirations to more ethnic Eastern-inspired décor ideas.

For more information or to shop online please visit www.2xlme.com Connect and tag us on @2xlfurniture #2XLfurniture

Flag raised high at Emirates Group to mark Flag Day

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline & Group, today hoisted the UAE flag as a formal dedication at Emirates Group Headquarters building to mark UAE Flag Day. Over 500 Emirates Group staff gathered to participate in the flag raising ceremony this morning.

Commenting on the significance of Flag Day in the UAE, His Highness said: “Together with other organisations across the UAE, we are proud to honour the UAE flag, our national symbol of unity, and the ideals that it stands for. It is an occasion to look back on the progress that we have made so far, and also reinforce our shared commitment and aspirations to accomplish greater things together in the future. The Emirates Group, like the UAE, is comprised of people from many backgrounds who are united by our shared values, ideals, and the motivation to continually seek progress. Our diversity and willingness to embrace the best ideas and people from all around the world ultimately makes us stronger. Today, we also pay tribute to the legacy of His Highness Sheikh Zayed bin Sultan Al Nahyan, the founding father of our nation whose vision continues to live on today.” Along with raising the flag, Emirates Group Headquarters atrium will also be decked out with an artistic interpretation of the UAE flag through an installation made entirely of rope. The uniquely created installation was designed by Emirates’ in house design team and will be made from 12,000 metres of red, white, green and black coloured rope all intersecting to form the UAE flag. UAE Flag Day is held to mark the anniversary of HH Sheikh Khalifa bin Zayed Al Nahyan becoming the President of the UAE in 2004. The day is celebrated across the UAE by both public and private companies as well as federal departments and ministries.

ETISALAT SPONSORS 3RD ‘EMIRATI WOMEN – FUTURE IS NOW’ CONFERENCE

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Etisalat today announced its sponsorship of the ‘Emirati Women – Future is Now’ 2018 conference and exhibition on 1 st November in Abu Dhabi. Now on its third year, the event will be held under the theme ‘Emirati Women…Future Vision on the Course of Zayed’, which coincides with the Year of Zayed. It follows the UAE’s annual celebration of Emirati Women’s Day on August 28. Sultan Al Dhaheri, General Manager, Etisalat Abu Dhabi, said: “Etisalat is delighted to be sponsoring the third edition of ‘Emirati Women – Future is Now’ conference, which highlights the significant strides the UAE has made in enhancing the influence of Emirati women across all sectors and their contribution to our society. “As a strong supporter of women in all areas, we at Etisalat are proud to be a main sponsor of this conference, in line with the vision of the UAE’s leadership who actively supports equal opportunities for women in the country’s development. It is a key element of Etisalat’s corporate social responsibility strategy to support women in developing their capabilities and pursuing their aspirations so they will continue to be a driving force in building a better and brighter future for this country.” The event will include sessions, panel discussions, and success stories focusing on gender balance in five main areas: lifestyle, health, education, business, women’s empowerment and sustainable development. It is being organised by the Aman Service-General Command of Abu Dhabi Police, Positive Cancer Foundation, Asaad Shaab Volunteering Group, and Dar Al Asalah Media Group.

JAYBIRD ANNOUNCES INDUSTRY-LEADING 14-HOUR BATTERY TARAH PRO WIRELESS SPORT HEADPHONES

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Jaybird, the leader in sport headphones for runners, announced today Jaybird Tarah Pro Wireless Sport Headphones – industry leading 14 hours of battery life, extremely durable, adventure-proof compact wireless headphones. Equipped with unique features geared towards athletes, they provide a secure custom-fit and uncompromising sound, with new Personalized EQ functionality through the Jaybird app. Tarah Pro is the first in Jaybird’s Pro Series: a new line of pinnacle-level wireless sport headphones for endurance athletes.

Tweet now: @Jaybirdsport introduces 14-hour wireless headphones: Tarah Pro wireless sport headphones built for the most epic adventures. #PowerYourPassion https://jaybird.co/TarahPro

“Designed with insights from some of the world’s best endurance athletes, we are extremely excited to announce Tarah Pro, the first wireless headphone in Jaybird’s Pro Series,” said Jamie Parker, CEO of Jaybird. “We’ve set the bar in the category with 14 hours of battery life, but I must say that I’m equally excited about the never-before-seen features bringing new benefits for runners and fitness enthusiasts, including Switch Fit for a quick transition between over- and under-ear fit, the non-stick sport cord introducing reflectivity and the new Personalized EQ in the Jaybird app.” Tarah Pro delivers an industry-leading battery life of 14 hours to accompany athletes on some of their longest runs. A quick five minute charge gives you two full hours of play time so there’s no excuse to get out and run with your favorite tunes. And, the new Magnetic Snap Lock feature automatically pauses your music when the earbuds are snapped together, securing them around your neck. The music automatically restarts where you left off when you put the buds back in your ear, preserving battery life. Featuring a lightweight design, Tarah Pro is waterproof (IPX7) and sweatproof, meaning they can handle any inclement weather you encounter: rain, snow, or even accidental submersion down to one meter for up to 30 minutes. Jaybird rigorously tested Jaybird Tarah Pro in all sweat conditions and used double hydrophobic nano coating on the buds so you can train as hard as you want. Everything about Tarah Pro was designed to ensure maximum water- and sweat-proofing, including the use of the USB-compatible proprietary charger. Since everyone trains differently, Jaybird’s Switch Fit allows runners and athletes to easily rotate between over-ear fit for a secure, sports-specific usage and under-ear for more relaxed situations on the fly, while the buds remain in-ear. The non-stick reflective fabric cord helps with visibility, allowing you to train when it’s dark out with extra visibility. And, with the new Speed Cinch cord management system, it’s super easy to adjust the length of the cable quickly. Tarah Pro comes with three different sizes of our combined silicone ear tips/fins for a customized comfortable, secure fit. The latest version of the Jaybird app allows users to unlock totally new functionality with Tarah Pro. Now Jaybird is making it even easier for people to get the perfect personalized sound. As part of the simple set up process, the Jaybird app will run users through a quick hearing test in order to create a personalized EQ setting based on Jaybird’s proprietary algorithms. The test will help you set your ideal sound profile, meaning a unique, personalized music experience with uncompromised sound quality. This is all in addition to Jaybird’s standard EQ and Spotify® integration which allows you to create and share playlists within the app. Availability Jaybird Tarah Pro Wireless Sport Headphones are expected to be available for order exclusively at jaybirdsport.com today and in select stores in November 2018 for a suggested retail price of $159.99. The wireless headphones will be available in three color combinations: Black/Flash, Mineral Blue/Jade. The third color, Titanium/Glacier, is available exclusively at jaybirdsport.com and Best Buy. For more information, please visit jaybirdsport.com. The Jaybird app is free and available through the iOS® and Android™ app stores. Use of the app’s Spotify® functionality requires a Spotify® Premium account. About Jaybird Established in 2006, Jaybird is a pioneer in sports Bluetooth® wireless headphones for runners, outdoor athletes, and fitness enthusiasts – designed for athletes, built for adventure. Developed in close collaboration with our team of professional athletes, Jaybird earbuds feature secure comfort-fit and incredible, customizable sound in an adventure-proof, compact form factor. Jaybird has established itself as the brand for active people who love to power their passion with their favorite audio content, from music to podcasts, all without wires. For more information, please visit www.jaybirdsport.com or #PowerYourPassion with us on InstagramFacebook and Twitter. Jaybird is a brand of Logitech International, founded in 1981 and headquartered in Lausanne, Switzerland. Logitech is listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Jaybird, the Jaybird logo, and other marks are registered in Switzerland and other countries. All other trademarks are the property of their respective owners. For more information about Jaybird and its products, visit the company’s website at http://www.jaybirdsport.com.

2XL Furniture & Home Décor Triumphs as the ‘Best Home Store’ at InsideOut Readers’ Choice Awards 2018

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2XL Furniture & Home Décor has been announced the winner of the ‘Best Home Store’ at InsideOut Readers’ Choice Awards 2018. The retail chain outperformed over 10 leading international and regional home furniture brands to win the prestigious title in the category. The annual awards recognize the best in business and is the only accolade in the UAE’s interiors industry that is voted entirely by the customers. This year more than 25,000 individual votes were cast for 271 brands and retailers across 13 categories in a hotly-contested competition. Amit Yadav, Head of Marketing at 2XL, said, “We are very proud of this achievement which is testament of our exceptional quality and excellence. Winning this award is a great honour and hugely gratifying as it has been bestowed by our clients and therefore extremely coveted. Our customers are at the heart of our brand. This recognition also proves the continued hard work and dedication of our team members who ensure a unique store experience for our valued customers.” 2XL Furniture & Home Décor offers a wide range of luxe-style products from furniture to ornamental accents across the brand’s nine showrooms across the emirates. -ENDS- For media contact: Hina Bakht Managing Director EVOPS Marketing & PR Mob: 00971 50 6975146 Tel: 00971 4 566 7355 Hina.bakht@evops-pr.com www.evops-pr.com About 2XL Furniture & Home Décor UAE based 2XL Furniture & Home Décor is a retailer of luxury home furnishings since 2000. The retailer currently has 9 showrooms across Abu Dhabi, Dubai, Sharjah, Fujairah and Al Ain. The 2XL product range includes exclusive bedroom, living and dining room furniture as well as exquisitely crafted décor items, unique gifting ideas, plush rugs and gorgeous wall art, divine bed and bath linen, eye-catching tableware, and a fun, functional kitchenware range. The 2XL range is very classic and French-inspired. Each retail item has been carefully chosen exclusively for 2XL and denotes a lifestyle that is regal, sophisticated and of a finer taste. We have something to suit every home setting – from ornate gold-plated bedroom settings to the more subdued Parisian hues of shabby chic, quirky contemporary inspirations to more ethnic Eastern-inspired décor ideas. For more information or to shop online please visit www.2xlme.com Connect and tag us on @2xlfurniture #2XLfurniture

Inside the World of Samsung Exynos Processors

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  Let’s say you want to share funny moments in your life with your friends. You open a live streaming app and start broadcasting what you see via the smartphone camera. But have you ever wondered what happens in the backstage of your phone? The answer lies in a tiny chip in your smartphone – the mobile processor. Engineered with precision, Exynos provides the foundation for Samsung’s cutting-edge mobile innovations and features. Just like thousands of mini robots working in perfect synchronicity, the processor seamlessly controls almost all mobile capabilities, whether it’s operating the camera, processing images or transmitting data. With industry-leading features, the processor offers the best-in-class smartphone experience:
  • Unmatched Performance: Exynos’ central processing unit (CPU) offers ultimate computing power to enable smartphones complete tasks quickly and efficiently.
  • Artificial Intelligence: Featuring advanced AI capabilities1, Exynos enhances our photos and helps organize our day.
  • Seamless Connectivity: Exynos’ modem supports diverse mobile broadband, including 5G NR2, for smooth downloading, streaming and browsing.
  • Next-Level Gaming: Equipped with a powerful graphics processing unit (GPU), Exynos brings console-like gaming to smartphones.
  • Capture Every Detail: Shoot like a master photographer with Exynos’ image signal processor (ISP) which automatically adjusts camera settings.
  • Vibrant Videos: Record 4K UHD video and watch back in more than 1 billion colors.3
  • Immersive Display: High-resolution display turns your smartphone screen into an immersive experience.
1AI capabilities are supported by the Exynos 9810 and Exynos 9610. 25G NR is supported by the Exynos Modem 5100. 34K UHD videowith 10-bit color is supported by the Exynos 9810.

Microsoft unveils new Azure Cloud Collaboration Center

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As more businesses around the world adopt Azure — including 95 percent of the Fortune 500 — Microsoft has introduced a powerful new solution to enhance the performance and security of its cloud.

The Azure Cloud Collaboration Center (CCC) is a new, state-of-the-art, 8,000-square-foot facility on Microsoft’s Redmond, Washington corporate campus. The centralized workspace allows engineering teams to come together to resolve operational issues and unexpected events that could impact customers. The first facility of its kind among major cloud providers, the CCC features a dramatic, 1,600-square-foot video wall that displays the real-time status of Azure, from internal processes and network infrastructure to the health status of customer services. At a glance, engineers can identify potential issues before they become problems — and quickly triage incidents when problems do occur. “A high priority for us in building this space was to enable faster problem resolution and proactive work to strengthen the Azure platform for our customers,” says Jason Zander, executive vice president for Azure.
A photo of an employee hackathon at the Cloud Collaboration Center.
The Cloud Collaboration Center hosted a hackathon for Microsoft employees.
He notes that the CCC was purpose-built for collaboration. Dynamic, customizable workspaces can be reconfigured for small or large groups. Cutting-edge visualization and Skype technology enable experts to be pulled into discussions, no matter where they are in the world. In addition, anything on the video wall can be viewed on a desktop for closer analysis and correlation of information. “The CCC provides a flexible workspace for engineers to spot potential problems and troubleshoot them in real time,” Zander says. “Having this kind of collaborative space to push forward the Azure platform and resolve incidents has proven to be invaluable. It’s allowed us to provide customers with new levels of responsiveness, security and efficiency.” Case in point: The CCC played a big part in the effort to make Azure compliant with the European Union’s General Data Protection Regulation (GDPR), the user privacy law that went into effect May 25. With 140 distinct Azure services, “The law had enormous implications for us,” says Lindsay Berg, director of product marketing for Azure. “It affected literally every aspect of how we run Azure.” She notes one regulation dictating that, at a customer’s request, all their personal data must be immediately, verifiably removed from all systems. “That meant we had to go through every one of our 140 services for every way we touch customer data, so we can provide or delete it on request,” she says. “We had to ensure that it could be done, was verifiable, and could be audited.” It was a weeks-long effort involving Microsoft engineering teams around the globe, and it was driven through the CCC. Azure ended up GDPR compliant on schedule. “Without the CCC, it would have been harder to meet the deadline,” says Berg. “Our engineers say it made an enormous difference to have this collaborative space.” Zander thinks this could be a template for the company moving forward. Already the space is hosting global hackathons, like a recent three-day Azure Support Hackathon. The event brought together 200 Azure program managers and engineers as well as Microsoft Customer Support Services (CSS) engineers. The goal: To foster a bigger, better community of employees working to improve Azure customers’ support experiences. “These Hackathons are vital in increasing the resiliency of the Microsoft cloud,” he says. “They allow the Azure support teams to work directly with the engineers to improve tooling and the customer experience. That kind of effort wasn’t possible before.”
A photo of Buckminster Fuller's Dymaxion map, a projection of a world map onto the surface of an icosahedron.
The Dymaxion map, by Buckminster Fuller, is featured at the CCC entrance to symbolize Microsoft’s commitment to customers around the world, and the global presence of Azure.
Guided tours for Azure customers The CCC’s engineering workspace opened in November 2017, internal tours of the customer space began last spring and guided customer tours kicked off in July. Since then, 70 different customer groups have received an inside look at the Microsoft cloud through the second-floor Customer Experience Suite. One of those customers was Volkswagen AG, who recently announced that they are building the Volkswagen Automotive Cloud with the help of Microsoft, the largest dedicated cloud of its kind in the auto industry. Says Heiko Huettel, head of Connected Car at Volkswagen, who attended the tour, “We were impressed by the innovation and scale in the Azure Cloud Collaboration Center.” Customers like Volkswagen who visit the CCC can get up close and personal with the technology that powers Azure datacenters. Windowed displays showcase innovative chips and server racks, created in collaboration with the open source communities. Statistics pepper the displays, highlighting the global reach and scale of the Microsoft cloud: over 100 datacenters in 140 countries and all continents except Antarctica; a growing number of regions — now 54, more than any other cloud provider; and currently, Microsoft hosts more than 200 cloud services for more than 1 billion customers. “We’ve seen case after case of companies that have transformed their businesses with digital services made possible by IoT and the Microsoft cloud,” says Zander. “With the CCC, our hope is to inspire customers with a vision of what they can do with cloud computing.”
A photo of a wall-size video display at the Cloud Collaboration Center.
Visitors to the CCC experience an interactive tour that illustrates how Microsoft manages its cloud infrastructure at hyper-scale.
Visitors also learn about Marea, the 4,000-mile-long subsea cable between Virginia and Spain that Microsoft built with Facebook and Telxius. Dubbed “the future of subsea cables,” Marea offers connection speeds 16 million times faster than the average home internet. Customers with sustainability goals will find resonance with Microsoft’s focus on renewable energy. The company has been 100 percent carbon neutral since 2012, and is the largest corporate purchaser of solar energy in the U.S. By 2020, 60 percent of the energy in its datacenters will be from renewable resources. The tour culminates in a visit to the viewing gallery, called the Skybox, where customers get a 30,000-foot view of the CCC in operation. They look down on engineers collaborating, and the video wall streaming the massive amounts of data generated by Azure every second — on the status of Azure services, Microsoft infrastructure and network processes, and even customer health like tweets and support tickets (filtered for confidentiality). Hitoshi Momma, vice president of the Digital Solutions Business Unit for Fujitsu Limited, who recently toured the facility, said, “We were so excited when we visited the Azure Cloud Collaboration Center, which demonstrated the Azure datacenter as the ‘world’s computer’ in an innovative way.” According to Anja Ziegler, the Azure principal program manager for the CCC who has worked with a number of customers on their journey through the facility, “When customers see the video wall, it’s an ‘ah-ha’ moment for them. It shows the incredible complexity of managing cloud services at global scale. The CCC makes Azure real to customers in under an hour.” Top photo:  A visitor gets a look at the Open Platform Compute wall, which showcases IoT devices that use open source data transfer standards for industrial automation.  

Organizing workshop on Health, Safety and Works Continuity for driving centres

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The Monitoring and Enforcement Department along with the Quality, Health and Safety Office at RTA’s Licensing Agency have held a workshop about health, safety and works continuity for driving centres in Dubai. Driving Centers in attendance included Dubai Driving Center, Al Ahli Driving Center, Emirates Driving Institute, Belhasa Driving Center, Galadari Motor Driving Center and Dubai International Driving Center as well as Emirates Transport.

“RTA is keen to enhance the performance of Health & Safety and Business Continuity in all business units and workplaces of service providers such as driving centres and external parties that have common business with the RTA like the Emirates Transport,” said Moosa Al Raeesi, Director of Monitoring and Enforcement at RTA’s Licensing Agency.

“Issues discussed in the workshop included risk management, disaster management, response to accidents, investigation, and measurement of business disruption along with its cumulative effects. The Workshop also stressed the importance of reporting accidents sustained by vehicles of driving institutes along with associated injuries, and investigations ought to be carried out by Centers to avoid offences.”

“The workshop discussed procedures of entering accident details in RTA’s internal system and the reporting of accidents by driving centers. Such a step will enhance the cooperation and maintain the image of Dubai in traffic safety and accidents management,” added Al Raeesi.

A presentation explaining the procedures of data entry and the reporting of serious accidents in the internal system of the RTA.

Attendees praised the lecture and benefits achieved. They also hailed the cooperation of the Monitoring and Enforcement Department and the procedures of reporting accidents in RTA’s internal system. They also commended RTA’s continuous efforts to improve monitoring & enforcement measures in collaboration with the operating driving centres for the safety of all.

New iPad Pro with all-screen design is most advanced, powerful iPad ever

Apple today introduced the new iPad Pro with all-screen design and next-generation performance, marking the biggest change to iPad ever. The all-new design pushes 11-inch and 12.9-inch Liquid Retina displays to the edges of iPad Pro and integrates Face ID to securely unlock iPad with just a glance.1 The A12X Bionic chip with next-generation Neural Engine in iPad Pro outperforms most PC laptops and offers a new USB-C connector, Gigabit-class LTE, and up to 1TB of storage to enable powerful new mobile workflows.2 With over a million apps designed to take advantage of the large Multi-Touch display, including next-generation apps like Photoshop CC on iPad (coming 2019), the new iPad Pro will push what users can do on a computer further than ever before.
A second-generation Apple Pencil magnetically attaches to iPad Pro and wirelessly charges at the same time. A new touch sensor built onto Apple Pencil detects taps, introducing an entirely new way to interact within apps. The new Smart Keyboard Folio features a streamlined design that’s adjustable for added versatility. The new iPad Pro, Apple Pencil and Smart Keyboard Folio are available to order starting today and in stores starting Wednesday, November 7.

All-New, All-Screen Designs

iPad Pro features the world’s most advanced display — a stunning, edge-to-edge Liquid Retina display with rounded corners that follow the curves of iPad Pro’s unibody enclosure. With precision-milled glass, advanced pixel masking, sub-pixel antialiasing and a new backlight design, the new Liquid Retina display in iPad Pro is Apple’s brightest and most color accurate iPad display, featuring wide color support, True Tone and anti-reflective coating for a natural, accurate viewing experience indoors and out. ProMotion technology automatically adjusts the display refresh rate up to 120Hz for ultra-smooth scrolling and incredible responsiveness on iPad Pro.
Rotating iPad Pro adjusting content to the orientation of the viewer.
The display of iPad Pro easily adjusts content to the orientation of the viewer.
The new 11-inch iPad Pro packs a bigger display with more pixels in the same footprint as the 10.5-inch model, yet still weighs just one pound. The new 12.9-inch iPad Pro places the largest display of any iPad into a more portable package — a massive 25 percent reduction in volume.3 Both models are just 5.9 mm thin — the thinnest iPad design ever — making iPad Pro now even easier to take with you.
Side profile of iPad Pro.
The new iPad Pro is just 5.9 mm thin — the thinnest iPad design ever.

A12X Bionic and Next-Generation Neural Engine

Built specifically for iPad Pro, the A12X Bionic is the smartest and most powerful chip in a tablet, making even the most demanding computing tasks like editing photos or creating 3D models faster and more responsive. Built on industry-leading seven-nanometer technology, the powerful eight-core A12X Bionic features four performance cores and four efficiency cores for up to 35 percent faster single-core performance and a new performance controller for simultaneous use of all eight cores for an up to 90 percent boost during multi-threaded tasks.3 A seven-core, Apple-designed GPU delivers up to twice the graphics performance for incredibly rich and immersive AR experiences and console-quality graphics. On iPad Pro, the breakthrough performance and capability lasts all day thanks to great 10-hour battery life.4
iPad Pro showing AR experience on screen.
Built specifically for iPad Pro, the A12X Bionic is the smartest and most powerful chip in a tablet.
Apple’s next-generation Neural Engine is built for advanced machine learning in everything from photography to AR, completing up to 5 trillion operations per second. This enables fast Face ID, faster plane detection for AR apps and other new features that use real-time machine learning. The Neural Engine is designed to deliver improved performance for Core ML tasks, empowering developers to build apps and new iPad workflows that utilize this highly efficient machine learning engine.
iPad Pro.
Next-generation apps take advantage of the power and large display of iPad Pro.

Face ID Comes to iPad

Face ID, the most secure facial authentication system in any tablet or computer, comes to iPad for the first time. Designed to work while holding iPad Pro in any position or while seated using the new Smart Keyboard Folio, Face ID takes advantage of the TrueDepth camera system to accurately map and recognize the face to securely unlock iPad Pro, enable Apple Pay in apps and online and allow users to easily gain access to secure apps. The TrueDepth Camera on iPad Pro also enables Animoji and Memoji.
iPad Pro showing Apple Pay screen.
Face ID, the most secure facial authentication system in any tablet or computer, comes to iPad.

Best Device for AR

Advanced cameras and sensors and improved four-speaker audio combine with the power of A12X Bionic to turn iPad Pro, with its large viewfinder, into the best device ever for AR. With support for the next generation of AR apps, a new world of AR experiences is possible on iPad, such as measuring the reflection on real-world objects, navigating buildings in 3D and exploring entire universes. Adobe’s Project Aero (coming 2019) will enable creators to design experiences that take AR on iPad even further.
 
 
Advanced cameras and sensors, improved four-speaker audio, powerful chip and a large viewfinder turn iPad Pro into the best device ever for AR.

New Apple Pencil and Smart Keyboard Folio

The new Apple Pencil and Smart Keyboard Folio, available for purchase separately, give iPad Pro users new levels of precision and productivity. The second-generation Apple Pencil magnetically attaches to iPad Pro for pairing and wireless charging. It becomes even more powerful and intuitive as users can select just the right tool or brush with a simple double tap on Apple Pencil within apps like Notes. Powerful apps from leading developers like Adobe, Autodesk and Procreate also give users the power to be even more creative than ever before.
User drawing on iPad Pro with Apple Pencil.
iPad Pro gives users the ability to be even more creative and productive.
The new Smart Keyboard Folio protects both the front and back of iPad Pro in a simple, thin and light design encompassing a full-size keyboard that never needs to be charged or paired. Easily adjustable for lap or desk use, the new Smart Keyboard Folio is perfect for getting thoughts down and multitasking.
iPad with Smart Keyboard Folio.
The new Smart Keyboard Folio features a streamlined design that’s adjustable for added versatility.

New Power and Possibilities with USB-C

A new USB-C connector replaces the Lightning connector in support of the powerful ways iPad Pro is used. Incredibly versatile, USB-C offers power for charging, supports USB 3.1 Gen 2 for high-bandwidth data transfers up to twice the speed to and from cameras and musical instruments, and drives external displays up to 5K. With USB-C, iPad Pro can even be used to charge an iPhone.
A new USB-C connector and up to 1TB of storage enable powerful new workflows on iPad Pro.

iOS 12 on iPad Pro

iOS 12 brings new gestures to iPad that are already familiar to iPhone X and iPhone XS users including tap to wake and swiping to go home, access Control Center and for multitasking. The new Shortcuts app helps iPad users link together powerful, yet simple automated workflows for photo editing, video editing and file and asset management. Improvements to Photo import and support for native RAW image editing give photographers more efficient ways to work and multitask on iPad Pro.
Group FaceTime now makes it easy to connect with groups of friends or colleagues at the same time. Participants can be added at any time, join later if the conversation is still active and choose to join using video or audio from an iPhone, iPad or Mac. With new Animoji and customizable Memoji, users can take advantage of the large screen on iPad to add more personality to photos and videos in Messages and FaceTime.
Group FaceTime makes it easy to connect with groups of friends or colleagues at the same time.
Pricing and Availability
  • The new 11-inch and 12.9-inch iPad Pro will be available in silver and space gray finishes in 64GB, 256GB and 512GB configurations as well as a new 1TB option. The 11-inch iPad Pro starts at AED 3,199 for the Wi-Fi model and AED 3,799 for the Wi-Fi + Cellular model and the 12.9-inch iPad Pro starts at AED 3,999 for the Wi-Fi model and AED 4,599 for the Wi-Fi + Cellular model from apple.com and Apple Store locations, and is also available through Apple Authorized Resellers and select carriers (prices may vary).
  • The new iPad Pro models, Apple Pencil and Smart Keyboard Folio are available to order starting today from apple.com with availability starting Wednesday, November 7, in the US and more than 40 additional countries and regions, including Australia, Austria, Belgium, Bulgaria, Canada, China, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hong Kong, Hungary, Iceland, Ireland, Isle of Man, Italy, Japan, Jersey, Latvia, Lithuania, Luxembourg, Macau, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, the UAE and UK. Later this year, the new iPad Pro models will be available in Colombia, Greece, Greenland, Guatemala, India, Israel, Liechtenstein, Malaysia, Macedonia, Mexico, Morocco, Peru, Qatar, Russia, Thailand, Turkey, Saudi Arabia and South Africa, with other countries and regions to follow.
  • The second generation Apple Pencil for the new iPad Pro will be available for AED 529. The new Smart Keyboard Folio for the new iPad Pro is available in space gray for AED 729 for the 11-inch iPad Pro and AED 799 for the 12.9-inch iPad Pro with layouts for over 30 languages, including simplified Chinese, French, German, Japanese and Spanish.
  • A new Smart Folio for iPad Pro, in a protective, polyurethane folio design, will be available in a variety of colors for AED 339 for the 11-inch iPad Pro and AED 419 for the 12.9-inch iPad Pro at apple.com and Apple Store locations.
  • A wide assortment of Apple-designed USB-C accessories including adapters and cables also support iPad Pro and are available at apple.com and Apple Store locations, including a new USB-C to SD Card Reader and USB-C to 3.5 mm Headphone Jack Adapter.
  • With Apple GiveBack, customers can trade in their eligible device for an Apple Store Gift Card or partial refund on their purchase. If their device isn’t eligible for credit, Apple will recycle it for free.
  • Every customer who buys iPad Pro from Apple can enjoy free Personal Setup in-store or online, and receive guidance on how to customize their iPad Pro, set up email, find new apps from the App Store and more.
  • Anyone who wants to learn more or go further with iPad Pro or iOS 12 can sign up for free Today at Apple sessions at apple.com/today.

Media

Images of iPad Pro

1 The displays have rounded corners. When measured as a rectangle, the iPad Pro 12.9-inch screen is 12.9 inches diagonally and the iPad Pro 11-inch screen is 11 inches diagonally. Actual viewable area is less. 2 iPad Pro is faster than 92 percent of all portable PCs sold between June 2017-June 2018. (NPD US data) 3 As compared to the previous iPad Pro model. 4 Battery life depends on device settings, usage and other factors. Actual results may vary.

Foundation Slab Marks Milestone for Dubai’s AYKON City

DAMAC Properties announced the completion of the raft foundation for tower C of AYKON City, its 4 million square feet development centrally located between Sheikh Zayed Rd and the Dubai Water Canal. The setting of the foundation slab, the second one at the development, saw over 288,600 cubic feet of concrete poured within a 30-hour period, and requiring more than 1,500 metric tons of steel. “The foundation work presented a complex challenge for the project management team as the site is in the middle of a busy metropolitan.” said Niall McLoughlin, Senior Vice President at DAMAC. “To ensure that the setting of the raft did not disturb the flow of traffic in the area, the team orchestrated the job across several shifts, ensuring to complete the feat within 30 hours.” In adherence to best standards, the slab required concrete to be poured in a temperature-controlled environment. With the successful completion of the foundation, construction can now begin on the main columns and core walls, accelerating the pace at which the tower will rise to complement the existing skyline. Slated for completion in 2021, the multi-tower AYKON City community, centred in the heart of Dubai, consists of residences with ample lifestyle facilities, serviced apartments, a hotel property and office spaces. It also offers stunning views of the popular Dubai Water Canal, rated as one of the top attractions in the city. The promenade of Dubai Canal is the ideal place for residents and visitors to relax, and indulge in world-class experiences, owing to the scenic pedestrian tracks, waterways and bridges, as well as restaurants and stores that dot the area.