IHG and IHG Owners Association Announce Renovation Donation Initiative

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IHG and IHG Owners Association Announce Renovation Donation Initiative
Industry-leading effort will help hotels manage removal of materials during renovations and make a positive difference in local communities IHG® (InterContinental Hotels Group) and the IHG Owners Association have launched the Renovation Donation Initiative, an industry-leading reuse program that is part of a shared commitment to operating responsibly. IHG-branded hotels undergoing renovation or property improvements in the U.S. and Canada will be able to donate furniture, fixtures and equipment to non-profit organizations, including United Way Worldwide and Good360. The Renovation Donation Initiative will reduce the amount of materials reaching landfills, and support the important work these non-profit organizations do in local communities, including workforce development and hospitality skills training programs. This effort is part of IHG’s new program for community work and charitable giving, True Hospitality for Good. Developed based on input from owners, the initiative comes at a time when many hotels are implementing new design concepts to remain leaders in meeting guest needs. This includes the hundreds of hotels transforming under the Holiday Inn Express® Formula Blue, Holiday Inn® H4 and Crowne Plaza® WorkLife concepts, as well as Staybridge Suites® and Candlewood Suites® hotels which will soon be transitioning to new design prototypes.

Elie Maalouf, Chief Executive Officer, Americas, IHG said: Elie Maalouf, Chief Executive Officer, Americas, IHG said: “Responsible business is core to providing True Hospitality for everyone – we’re delivering a true win-win for our owners and the communities in which we operate with the support of these non-profit organizations. This initiative further strengthens our commitment to environmental stewardship and community engagement.”

 

Don Berg, Chief Executive Officer, IHG Owners Association said:  “Our members have shown tremendous interest in the potential impact of this effort. Through the Renovation Donation Initiative, we’re providing another way for owners to deepen the positive impact they make in their communities.”

Hotels will have access to a single point of contact to schedule pickup of items, making the process as easy and seamless as possible. At scale, there’s a real opportunity to make a large difference, with each hotel donating hundreds of items. For example, a 100-room IHG-branded hotel could furnish 200 mirrors, 150 bed frames, 101 TVs, 500 light fixtures and 22,500 sq. ft. of carpeting for potential donation. Following an initial pilot phase, the Renovation Donation Initiative will be open to all owners of all IHG brands in the U.S. and Canada in early 2019.

Philips Collaborates with Al Borg Laboratories to optimize Cancer Diagnosis in Saudi Arabia

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Philips Collaborates with Al Borg Laboratories to optimize Cancer Diagnosis in Saudi Arabia
  • Digital solutions enhance process for diagnosing diseases including cancer
  • 85% of cancer confirmations in Saudi Arabia based on histopathology reports
Jeddah, Saudi Arabia and Amsterdam, the Netherlands – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, and Al Borg Medical Laboratories, the largest chain of private laboratories in Saudi Arabia and the rest of the Gulf Cooperation, today announced that Al Borg’s laboratory in Jeddah has adopted the Philips IntelliSite Pathology Solution and fully digitized its diagnostic process for patient tissue examination. “The digitization of pathological diagnostics provides an opportunity to radically change the way that complex diseases like cancer are diagnosed by improving collaboration among pathologists and enhancing their daily workflows,” said Marlon Thompson, General Manager of Digital & Computational Pathology at Philips. “With digital pathology and the application of smart software, we aim to help pathologists boost efficiency, with the goal of ensuring accurate and personalized diagnoses for patients.” Pathology plays a critical role in disease detection, particularly with cancer diagnosis. Suspicious tissue samples are investigated to determine if the tissue is malignant and to guide treatment decisions.
king this step with Philips will accelerate the drive to support pathologists in the Middle East in their transition to digitized pathology workflows.

Dr. Sameh Elsheikh

CEO of Al Borg Medical Laboratories

 “We are proud for being early adopters of digital pathology in the Middle East, and one of the few labs around the world that are fully digitizing histopathology services. It will give us a competitive advantage in the market, as we see that this technology will become a necessity for laboratory groups in the near future.” According to the Saudi Cancer registry reported in late 2017, 85% of cancer malignancy confirmations were based mainly on histopathology reports [1]. Historically, each tissue slide needed to be prepared, analyzed through a microscope, diagnosed, reported, and archived. If a patient wanted to seek a second opinion, the patient needed to ship or hand deliver these slides to the second pathologist, which carried the risk of slides being lost or damaged in transport. By digitizing its pathology workflow, Al Borg is able to provide specialist pathologists with remote access to review tissue samples with the goal of offering patients a precise and faster diagnosis. Al Borg’s laboratory in Jeddah is now able to fully digitize high volumes of tissue samples with Philips IntelliSite Pathology Solution. Pathologists can then review, interpret, analyze and easily share these digital images from any Al Borg location and by more than one person at a time through the Image Management System, allowing pathologists to quickly consult a (sub-) specialist, or conveniently share images during multi-disciplinary team meetings without physically transporting tissue samples. “We are committed to making a major contribution to excellence in patient care by incorporating modern techniques and management concepts inside the lab,” said Dr. Hisham Shams, Chief Medical Officer of Al Borg Laboratories. “Determining whether a patient has cancer and determining which kind of cancer it might be is a critical step in making sure patients get the right treatments and care. Implementing digital pathology will help us to advance care and provide excellent laboratory medicine services across the Middle East.” Philips IntelliSite Pathology Solution is available in various countries globally for primary diagnostic use. The solution received CE-IVD clearance in the Middle East in 2015. Additionally, it became the first – and currently only – digital pathology solution to be marketed for primary diagnostic use in the U.S. in April 2017 and in Japan in December 2017.

AFTERNOON TEA OF THE YEAR 2018 WINNERS LAUNCH FESTIVE OFFERING IN TIME FOR WINTER

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AFTERNOON TEA OF THE YEAR 2018 WINNERS LAUNCH FESTIVE OFFERING IN TIME FOR WINTER
 After being crowned ‘Overall Afternoon Tea of the Year’ for the UK this June by Hotel F&B magazine, Jumeirah Carlton Tower is proud to reveal its festive Afternoon Tea offering for winter 2018. Served in the opulent Chinoiserie lounge, the Festive Afternoon Tea will be offered from 3-6pm daily, alongside melodies by the hotel’s resident harpist. Hand crafted by top pastry chef Thomas Coley, the brand new Afternoon Tea experience takes guests on a culinary journey through the quintessential British festive period. Seasonal sweets include: Frosty the Snowman; a roasted coconut and white chocolate snowman macaroon, Reindeer Fuel; a dark chocolate and orange yule log and Santa’s Choice; a custard, nutmeg and mincemeat tart, amongst other goodies. On top of this, guests will be treated to a selection light sandwiches and warm scones with Cornish clotted cream and traditional preserves. The Festive Afternoon Tea will be complemented by a wide selection of traditional and contemporary teas and guests can add some extra sparkle with a glass of Champagne Laurent-Perrier should they wish. Located just off Sloane Street, Jumeirah Carlton Tower offers luxurious accommodation and generous hospitality in the heart of London’s most fashionable shopping district. The Festive Afternoon Tea will be served daily in the Chinoiserie lounge, and costs £39 per person or £49 including a glass of Champagne Laurent-Perrier. Festive Afternoon Tea is running until 31 December 2018. For more information on the Festive Afternoon Tea, visit www.jumeirah.com/chinoiserie. To reserve a table for tea, call +44 (0)20 7858 7185 or email jctdining@jumeirah.com. Follow Jumeirah Carlton Tower on social media @JumeirahCT. -Ends- Notes to Editors: About Jumeirah Carlton Tower: Jumeirah Carlton Tower, situated in the heart of Knightsbridge, is a landmark hotel acknowledged as one of London’s finest. The hotel is noted for its fine dining, exclusive Peak Health Club & Spa and enviable location off Sloane Street – the capital’s most fashionable shopping area. Jumeirah Carlton Tower offers 216 rooms and suites, individually styled with a calm and contemporary feel, together with dining in the Chinoiserie lounge, The Rib Room and The Club Room. About Jumeirah Group: Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates and manages a world-class portfolio of 15 properties in the Middle East including the flagship Burj Al Arab, 5 properties in Europe and 2 in Asia with 18 properties currently under construction around the globe. For further information or images please contact: Nicole Favish Marketing Manager Jumeirah Carlton Tower & Jumeirah Lowndes Hotel Email :nicole.favish@jumeirah.com Contact Number: +44 (0)207 858 7162

Startupbootcamp Launches First Fintech Accelerator in Dubai

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Startupbootcamp Launches First Fintech Accelerator in Dubai
 Today, Startupbootcamp launches its FinTech Accelerator program in Dubai to support the city in its bid to become a world leader in financial services innovation and technology. Over the next three years and in partnership with Dubai International Financial Centre (DIFC), Visa and HSBC, Startupbootcamp will accelerate 40 startups working in a range of fields impacting financial services innovation, such as artificial and machine intelligence, distributed ledger technologies and digital and open banking. The program will be open to startups from the MENA region as well as from around the world. Dubai’s strong FinTech ambitions are focused on becoming the key financial hub serving a unique and rapidly developing region. Startupbootcamp, together with the partners, will support this vision by taking FinTech startups through a focused three-month growth program located in FinTech Hive at DIFC to address all critical areas of their business and prepare operations for future scaling. Partners and mentors of the program provide startups with an unparalleled level of highly curated access to resources, insights, technology, and expertise. The program provides all the tools to take a startup from its initial launch to developing a highly scalable business with solid revenue growth. The program will provide startups with support from Startupbootcamp’s global network of entrepreneurs, investors and industry corporations, free co-working space, €15,000 to cover living expenses and over €450,000 worth of partner deals. Startupbootcamp has invested in and accelerated more than 200 FinTech and InsurTech startups to date across programs in London, New York, Singapore, Amsterdam, Mexico City, Mumbai and Hartford, Connecticut, enriching and developing their FinTech ecosystems. Startupbootcamp is no stranger to innovation in Dubai after successfully launching its Smart Cities accelerator program in 2017, partnered with Dubai Silicon Oasis, du, Visa, Dubai Chamber, Rochester Institute of Technology Dubai, Smart Dubai and Orange Business Services. The Startupbootcamp FinTech Dubai team will be hosting a series of ‘FastTrack’ events in different cities across the Middle East as well as international cities such as New Delhi, London, Singapore, New York and more over the next two months, in order to give startups the chance to present their ideas and to find out more about the program.

-QUOTES-

Todd OBrien, CEO of MENA, Startupbootcamp, said: “We are extremely excited to begin this journey that will see some of the best financial innovations from around the world come to enrich the financial ecosystem in Dubai and the region.” Raja Al Mazrouei, Executive Vice President – FinTech Hive at DIFC, said:“Building on the success of our existing accelerator programmes that target growth-stage FinTech companies, we are excited to partner with Startupbootcamp on this latest initiative that provides a growth platform for early-stage startups. The partnership will contribute significantly to developing the regional FinTech and Venture Capital ecosystem, and promoting entrepreneurship in line with the UAE 2021 Vision.” Shahebaz Khan, Visa’s General Manager for the UAE and Innovation Lead for MENA, commented: “The future of digital payments will be shaped through collaboration and we look forward to working with our startup partners to transform the payments landscape and support economic modernization efforts to the benefit of consumers, merchants and banks alike. We are proud to partner on the FinTech startup accelerator program to help foster an entrepreneurial ecosystem where innovators from across the region can thrive and to enable a smart economy powered by secure, innovative digital payment solutions.” HSBC’s CIO of Middle East, North Africa and Turkey, Ghinwa Baradhi, commented, “HSBC UAE is pleased to tie-up with Startupbootcamp to foster innovation and entrepreneurship through mentoring of young technology companies. We look forward to helping FinTech startups shape their products at scale and expand their markets, while providing more established entrepreneurs with strategic guidance on market opportunities and trends. Our aim is to explore options for collaboration to build innovative solutions which shape a better future for our customers and colleagues.” More information about the Startupbootcamp FinTech Dubai program can be found at www.startupbootcamp.org/accelerator/fintech-dubai/ Applications for the program are now open. APPLY NOW

Emaar launches limited release of Expo Golf Villas

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Emaar launches limited release of Expo Golf Villas
With prices starting at AED 999,888 for a three-bedroom residence, a monthly payment plan over five years and the fast-growing demand for homes near the Expo 2020 Dubai site, the Al Maktoum international Airport and an 18-hole championship golf course, Emaar has launched the ‘Expo Golf Villas’ that stand to bring high potential yield for investors.
Expo Golf Villas also stand out for their location by the Emaar South boulevard, a bustling hub of lifestyle and leisure activities, and featuring retail and F&B outlets. The neighbourhood is also near two green parks and a community centre.
The homes will appeal to professionals working in the various business hubs in Dubai South including the Aviation District, Logistics District, Business Park, Exhibition District and Humanitarian District.
Sporting a modern architecture that assures the privacy of residents, Expo Golf Villas offer premium views of green parks and immaculate landscaping.The homes are thoughtfully designed with balconies to maximise the views, while the internal finishes are in neutral tones. The amenities include an outdoor pool, lawn, kids play area, and shaded parking in addition to the neighbourhood community centre featuring a gym and serving as a hub for social interactions. For details on Expo Golf Villas, visit the Emaar South Sales Centre on the DWC Peripheral Road in Dubai South; the Emaar Sales Centres in Downtown Dubai; the Dubai Creek Harbour Sales Centre in Ras Al Khor; the Dubai Hills Estate Sales Pavilion located on Umm Suqeim Road; and the Abu Dhabi Sales Centre on the ground floor of Al Nahda Tower on 4th Street, Al Muroor Road. The centres are open from Saturday to Thursday, 9.30am to 7pm, and on Fridays from 2 to 7pm at the Emaar Sales Centre in Downtown Dubai only. Alternatively, call 800 36227 (UAE) or +9714 3661688 (International); or email: Sales_Enquiry@emaar.ae.

Emirates Spreads its Wings with A380 Operations to ‘Sister Cities’ Hamburg and Osaka

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Emirates Spreads its Wings with A380 Operations to ‘Sister Cities’ Hamburg and Osaka
Emirates has expanded the network of destinations served by its flagship A380 aircraft with the launch of new scheduled A380 services to Hamburg and Osaka this week.The inaugural A380 service from Dubai to Osaka landed on October 28 at 16:55 local time while the second A380 service launch from Dubai to Hamburg landed at 12:55 local time on 29 October. Both aircraft were greeted by traditional water cannon salutes, and VIP delegations from Dubai, Hamburg and Osaka, including Emirates executives, VIP guests, media and industry partners, attended ceremonies in the arrival airports. For Emirates, the A380 inaugural flight to Hamburg was a special celebratory event, marking the homecoming of the aircraft to the city where it was manufactured and fitted out. To celebrate the launch, Emirates’ chefs created a special menu allowing passengers to have a taste of the region in flight and enjoy specialty German dishes. As with all Emirates flights to Japan, passengers on board the inaugural flight enjoyed Japanese – inspired cuisine, including traditional Kaiseki menus and specially-designed bento boxes. On arrival at Kansai International Airport, flight EK316 was received with a warm welcome and both its operating crew and airport staff greeted each other by exchanging a traditional Japanese bow. Emirates has grown demand for its services on both routes and together with the increasing popularity of the Emirates A380 experience among customers, the airline made the decision to deploy its A380 aircraft to both Osaka and Hamburg. With 105 A380s in its fleet, Emirates operates this popular aircraft to the most number of global cities of any airline. Osaka became Emirates’ 49th global A380 destination while its long-time friendship city Hamburg joined the A380 network as the airline’s 50th A380 destination. Flights to Osaka’s Kansai International Airport were introduced as a daily service in April 2004 and Emirates has since transported nearly 2.6 million passengers between Osaka and Emirates’ Dubai hub. With the A380 now serving the route, Osaka joins Tokyo’s Narita as another of Japan’s airport gateways operated by Emirates’ A380 aircraft. Emirates is now operating all German gateways with its A380 fleet, including Frankfurt, Munich and Dusseldorf  in addition to Hamburg, making Germany the most served European country by the Emirates A380 after the UK. Emirates started operating daily Hamburg flights in March 2006 and introduced a second daily service from September 2011. “We are finally bringing our flagship aircraft ‘home’ as all our A380s are being fitted at Airbus in Hamburg. We are the first airline to offer scheduled A380 services into Hamburg and we are proud to operate the A380 on flights to all German gateways. This year marks the tenth year of Emirates’ A380 operations. This aircraft has become the most recognisable and admired ones in the world, loved by over 105 million passengers that have experienced the Emirates A380 to date and sets the benchmark for travel comfort in commercial flying,” says Thierry Antinori, Emirates’ Executive Vice President and Chief Commercial Officer. “Adding Osaka to our growing list of A380 destination cities allows us to provide our customers in Japan with the best-in-class onboard product and innovative offering that the aircraft offers – this is a great achievement for us. Osaka is a significant gateway for Emirates in Japan and this capacity increase allows us to extend our A380 service to passengers who appreciate an unrivalled travel experience. Features such as the generous space and legroom in economy class, Onboard Lounge for First and Business Class, showers in First Class as well as our award-winning in-flight entertainment system across all cabins make travelling on this aircraft a sought-after experience. Our customers also enjoy the personalised service we have created including the authentic Japanese dining experience with Japanese cabin crew on all flights to make our customers feel at home. Travellers from the Kansai region will now find it even easier to seamlessly connect to more than 155 destinations worldwide through our hub in Dubai.” Flights on Emirates’ Dubai-Osaka route operate as EK316/ 317, served by a three-class configured A380 aircraft that can accommodate 489 passengers, with 399 spacious Economy Class seats on the main deck and 76 fully flat-bed mini-pods in Business Class in addition to 14 First Class Private Suites on the upper deck. EK316 departs Dubai (DXB) daily at 03:05hrs and arrives in Osaka (KIX) at 16:55hrs (arrival time is 17:05hrs from 1 December 2018 until 31 March 2019). EK317 departs Osaka at 23:35hrs and lands in Dubai (DXB) at 05:45hrs the following morning (all times are local). For travellers from Hamburg, flights will have a total of 517 seats in a three-class configuration, with 427 spacious seats in Economy on the main deck, 76 fully flat-bed seats in Business and 14 First Class Private Suites on the upper deck. EK061 will depart from Dubai every day at 15:00hrs and arrive in Hamburg (HAM) at 19:05hrs. The return flight, EK062, is scheduled to depart Hamburg at 21:00hrs and lands in Dubai at 06:20hrs the next morning (all times are local). In addition to the flight operated by the A380, the additional daily flights EK059/EK060 between Dubai and Hamburg will serve the route, operated by a Boeing 777-300ER aircraft.

Etihad Airways celebrates 15 years of successful flying

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Etihad Airways celebrates 15 years of successful flying
Abu Dhabi, United Arab Emirates – Etihad Airways is celebrating fifteen years since its first flight and its subsequent rise as one of the world’s leading airlines. The major milestone is being marked with a series of events and initiatives in Abu Dhabi and around the world, beginning with the unveiling of an exclusive collaboration with iconic New York fashion designer, Diane von Furstenberg.
  • Etihad one of the youngest and most innovative global airline brands
  • Exclusive Formula 1 collaboration with designer Diane von Furstenberg launches series of 15-year celebratory events
Etihad Airways commenced flying on 5 November 2003, with a single Airbus A330-200 aircraft, which performed a symbolic flight to the emirate of Abu Dhabi’s historic city of Al Ain. Regular commercial flights were launched on 12 November of the same year from Abu Dhabi to the Lebanese capital, Beirut. The UAE national airline now operates a next-generation fleet of over 110 modern Boeing and Airbus aircraft, flying to 84 passenger and cargo destinations. Over the span of 15 years, Etihad Airways has operated over 840,000 passenger flights and has carried 139 million guests globally, served by a dedicated workforce of over 22,000 talented individuals hailing from over 150 countries. Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group, said: “We are tremendously proud of Etihad’s achievements in just fifteen years. In this short time, we have emerged as one of the world’s most respected and recognised airline brands, known for leading the way through innovation, and upholding the best aspects of Arabian hospitality, delivered to millions of customers with a style and flair synonymous with the national airline of the United Arab Emirates. We can look to the future with renewed vigour and vitality, as the airline of choices, showcasing Abu Dhabi everywhere we fly. “We express sincere thanks to our customers, our corporate and travel trade partners here in Abu Dhabi and around the world, and our people for their invaluable loyalty and support.” To mark the occasion, Diane von Furstenberg has worked with Etihad Airways to design limited edition cabin crew scarves and ties, which were introduced at a star-studded event at the spectacular Louvre Abu Dhabi. The stylish new accessories will be worn by the airline’s cabin crew throughout the month of November to celebrate its 15-year anniversary and its 10-year partnership with the Formula 1 Etihad Airways Abu Dhabi Grand Prix. There are three distinguished patterns for the various cabin crew positions on board, chosen to match the airline’s colour pallet: bold yellow for cabin managers, purple for cabin crew and white for Food and Beverage Managers. Diane Von Furstenberg, the designer, said: “Formula 1 is such an elegant event and I was thrilled to collaborate with Etihad Airways on this exciting project. The geometric pattern was inspired by the Yas Marina Circuit and there are so many layers of meaning to the colours. Purple is the colour of royalty and the orange is inspired by the beautiful hues of the desert sand at sunset. I hope the cabin crew feels very proud to wear the scarves and ties. They reflect everything Etihad is about – elegance and style.” The event at Louvre Abu Dhabi was jointly hosted by Etihad Airways, IMG supermodel Joan Smalls, who unveiled the new scarves via a model diary video, and actress Liv Tyler, and attended by some of the UAE’s most influential figures including global fashion and lifestyle media.

Exclusive Report on the Fintech Summit, organised by Naseba – Economist Dubai

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Exclusive Report on the Fintech Summit, organised by Naseba – Economist Dubai

Celebrate the UAE National Day with ‘Emirati Night’ at Da Vinci’s, Millennium Airport Hotel Dubai

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Celebrate the UAE National Day with ‘Emirati Night’ at Da Vinci’s, Millennium Airport Hotel Dubai
Secrets from the ancient Emirati kitchens will come alive at Da Vinci’s, the award-winning Italian restaurant at the Millennium Airport Hotel Dubai as it welcomes all Emirati guests for a long UAE National Day celebration. This popular restaurant will offer a rare combination of traditional and modern Emirati dishes in a unique setting with glimpses of the rich Emirati culture and heritage. While savouring the chef’s specially crafted menu for the occasion, guests will enjoy an exclusive 25% discount on the total bill – valid for up to 4 guests. In addition, diners will get to indulge in a complimentary slice of cake with UAE flag decoration. Mr. Simon Moore, General Manager of Millennium Airport Hotel Dubai, said, “Food is an essential part of any country’s culture and the Emirati Night at Da Vinci’s will allow diners to enjoy the most authentic local cuisine with an indulgent selection of Emirati dishes.” Emirati Night
  • Day & Date: Every Friday, 9th November to 7th December 2018
  • Time: From 8pm to 11.30pm
  • Venue: Da Vinci’s
  • Chef’s Special Menu: Exclusive 25% discount on total bill valid for up to 4 guests
  • Complimentary slice of cake with UAE flag decoration
For bookings please call 04 702 8888 or email: dining.mahd@millenniumhotels.com For hotel marketing contact: Sheryl Aquiatan Assistant Marketing Manager Millennium Airport Hotel Dubai Mob: 00971 56 506 0983 Tel: 00971 4 702 8888 sheryl.aquiatan@millenniumhotels.com  For media contact: Hina Bakht Managing Director EVOPS Marketing & PR Mob: 00971 50 6975146 Tel: 00971 4 566 7355 Hina.bakht@evops-pr.com www.evops-pr.com Millennium Hotels and Resorts, Middle East and Africa Millennium Hotels and Resorts is a dynamic, global hotel company, which owns, asset manages and operates over 130 hotels worldwide. With almost 40,000 rooms and a portfolio of brands; including Biltmore, Grand Millennium, Millennium, Millennium Place, M Hotel, Copthorne, Kingsgate, Millennium Executive Apartments and Studio M, that serve different market segments, representing quality and value in every class. Currently operating 35 hotels in the Middle East and Africa, the Group has an extensive expansion strategy in place, with 40 hotels in the pipeline. Each property in the region is unique, catering to the varying tastes and needs of the international business and leisure traveller but with a consistent promise to provide a first class service and a rewarding experience for guests. Millennium Hotels and Resorts is committed to differentiating itself by embracing the true spirit of diverse traditions, with a sincere respect to historical heritage and local culture. With the motto “More than Meets the Eye”, Millennium & Copthorne is committed to a customer-centric philosophy and complete guest satisfaction. For more information, please visit www.millenniumhotels.com

Deck Up Your Homes for the Festive Season with 2XL Furniture & Home Décor

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The festive season is the time to decorate your home with twinkling lights and lots of glitter. 2XL Furniture & Home Décor has got a beautiful range of decorative items that are sure to impress your visitors as well as social media followers. The scale and grandeur of the festive offerings across the luxury brand’s stores in the UAE is simply magnificent. Amit Yadav, Head of Marketing at 2XL, said, “The gorgeous range of decorative items at 2XL Furniture & Home Décor is ideal for jazzing up your homes for joyful celebrations. Whether buyers are looking for a spectacular centrepiece or a striking accessory we have a vast choice of products to match every mood and requirement. These also make for great giveaways as Diwali is a time when people exchange a lot of gifts with their family and friends.” Here are some pieces that truly stand out:     From left to right: Medium Round Tea Can: AED 265, Flower Marble Base: AED 209 and Ball Small Gold: AED 62 Add a Sparkle Infuse glamour in your living and dining spaces with metallic accents. 2XL Furniture & Home Décor has a wide range of accessories to brighten up your rooms this season. Amit said “Gold or brass toned furniture or center tables can add personality to any interior style. At the same time a colourful interior can be toned down with natural elements like wood and metal. You can either go for statement pieces of furniture or smaller decorative items to perk up coffee tables. Both gold and copper provide a warming, sophisticated glow that can be easily incorporated into interior schemes to add an element of understated, cool luxury.”     From left to right: Chandelier Brass / Amber: AED 1,831; Tealight Holder: AED 77 and Oval Light Glass Cloche: AED 160 Light it Up Whether you are looking to create an intimate and intense mood or a relaxed and casual setting, lighting has a huge impact on aesthetics and functionality. Amit stressed, “Illumination is a crucial element in all design schemes and the secret lies in details. Balance of light in a room can be changed to create different moods. For a living room central chandelier and table lamps are a good option to provide vintage glamour and elegance. As a rule, darker rooms require more ambient lighting as dark colours absorb more light. To add glamour in a room with low ceiling, select a style that is wider than it is tall for best effect. Pendant lights suspended from the top over a centre table such as the ones in the latest collection at 2XL Furniture & Home Décor are a great way to make a statement.”   For media contact: Hina Bakht Managing Director EVOPS Marketing & PR Mob: 00971 50 6975146 Tel: 00971 4 566 7355 Hina.bakht@evops-pr.com www.evops-pr.com
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