Make Your Ramadan Celebrations Extra Special at Al Garhoud Ballroom in Millennium Airport Hotel Dubai

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The Al Garhoud Ballroom at the Millennium Airport Hotel Dubai promises to turn every celebration into a spectacular affair. Be it an Iftar get-together during the Holy month of Ramadan, a wedding reception or any other occasion, the magnificent ballroom offers an array of tailor-made packages for memorable events.

Mr. Simon Moore, General Manager of Millennium Airport Hotel Dubai, said, “Al Garhoud Ballroom is an exceptional venue for hosting exclusive Iftar gatherings and other celebrations where you can indulge your guests with the finest and most authentic Arabic and International culinary fare and hospitality. We know it is those little touches that make a celebration unique. Executing countless details with precision and passion is our dedicated, award-winning team of professionals.”

The beautifully appointed Al Garhoud Ballroom can comfortably accommodate up to 600 people and is perfectly suited for both large and mid-sized events. Complementing the luxurious setting is a spacious pre-function area and separate entrance into the hotel with easy vehicle access.

RAMADAN OFFER AT AL GARHOUD BALLROOM

Lavish Iftar buffet with live cooking stations featuring a variety of Arabic & international dishes.

  • Book early and avail 20% discount as Early Bird offer valid for minimum 35 guests.
  • Private entrance and valet parking for all the guests at the ballroom
  • Separate prayer room for ladies and gentlemen
  • Spacious foyer area
  • Screen with audio visual for prayer announcements
  • Stage with podium, background music, microphones
  • Personalised private electronic signage and projector screen
  • Professional event coordinator to assist in planning
  • Majlis tents
  • Children’s room with screen

Prior reservation is required. Rates are inclusive of 10% municipality fees & 10% service charge. Subject to 5% Value Added Tax. Other terms & conditions apply.

For inquiry or reservations, call +971 50 100 7704 / 04 702 8888 or email banquet.mahd@millenniumhotels.com.

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 For hotel marketing contact: Sheryl Aquiatan Assistant Marketing Manager Millennium Airport Hotel Dubai Mob: 00971 56 506 0983 Tel: 00971 4 702 8888 sheryl.aquiatan@millenniumhotels.com

For media contact: Hina Bakht Managing Director EVOPS Marketing & PR Mob: 00971 50 6975146 Tel: 00971 4 566 7355 Hina.bakht@evops-pr.com www.evops-pr.com

 Millennium Hotels and Resorts, Middle East and Africa

Millennium Hotels and Resorts is a dynamic, global hotel company, which owns, asset manages and operates over 130 hotels worldwide. With almost 40,000 rooms and a portfolio of brands; including The Biltmore, Grand Millennium, Millennium, Millennium Place, M Hotel, Copthorne, Agarwood, Kingsgate, Millennium Executive Apartments and Studio M, that serve different market segments, representing quality and value in every class.

Currently operating 32 hotels in the Middle East and Africa, the Group has an extensive expansion strategy in place, with 40 hotels in the pipeline. Each property in the region is unique, catering to the varying tastes and needs of the international business and leisure traveller but with a consistent promise to provide a first class service and a rewarding experience for guests. Millennium Hotels and Resorts is committed to differentiating itself by embracing the true spirit of diverse traditions, with a sincere respect to historical heritage and local culture.

With the motto “More than Meets the Eye”, Millennium Hotels and Resorts is committed to a customer

centric philosophy and complete guest satisfaction.

The Cristal Group announces the signing of Al Mahra Resort by Cristal in Ras Al Khaimah

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Dubai, UAE – The Cristal Group has announced the signing of Al Mahra Resort as its latest management project.  Owned by FAM Holding, a conglomerate of business solutions with diversified investments across the region, the resort is due to open in 2020 as Al Mahra Resort by Cristal.

Kamal Fakhoury, Chief Executive Officer of the Cristal Group stated “We are delighted to be partnering with FAM holding in opening our first Cristal in the emirate of Ras Al Khaimah. Rest assured that our team will strive hard to deliver excellent personalised services, and topnotch facilities for a comfortable and relaxing stay to all our guests”. Dr. Faisal Ali Mousa, Chairman of FAM Holding commented “We are very pleased to be working with the Cristal Group to open this resort.  We believe that Cristal’s premium service and brand will add exeptional value to our property.  Local and International travellers recognise Ras Al Khaimah  for their prestine beaches, marine life and relaxing views of the Arabian Gulf, hence we look forward to be part of Ras Al Khaimah’s development.” The Al Mahra Resort by Cristal is a 4-star resort, ideally located in Al Marjan Island, Ras Al Khaimah’s first man-made coral shaped archipelago, only a 40-minute drive from the dynamic emirate of Dubai.  The Al Mahra Resort by Cristal is a contemporary design resonating elegance and comfort. The Resort will feature 548 modern rooms, suites, and villas, fully equipped with the latest in technology and comfort. Guestrooms will include coffee and tea making facilities, IP TV, complimentary Wi-Fi access, premium linens and mattresses. VIP check-in, 24-hr in-room service, a trendy social lobby cafe, high-tech meeting rooms, All-day-dining restaurant, rooftop Shisha lounge, wellness club, gym, spa for men & women, kids club, water sports facilities, an infinity pool, and covered underground parking. For more information and bookings, please email marketing@cristalhospitality.com -ends-

About Cristal Group

The Cristal Group was established in 2007 to deliver world class hospitality consultancy, technical services, asset management and brand management. Its vision is to be the premier business and leisure hotel operator in the Middle East, Africa and Asia. The company boasts a superb portfolio of hotels and a strong development pipeline.   For more information visit www.cristalhospitality.com

For media contact: Hina Bakht Managing Director EVOPS Marketing & PR Mob: 00971 50 6975146 Tel: 00971 4 566 7355 Hina.bakht@evops-pr.com www.evops-pr.com

AccorHotels acquires Mövenpick Hotels & Resorts

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AccorHotels has today announced that it has signed an agreement with Mövenpick Holding and Kingdom Holding to acquire Mövenpick Hotels & Resorts, for a cash amount of CHF560 million (€482 million). The transaction implies a 14.9X 2019e EBITDA multiple before synergies (including transaction costs), and less than 10X pro forma 2019e EBITDA after run rate synergies and committed development pipeline. The transaction will have an accretive impact on Group earnings from the first year. Founded in 1973 in Switzerland, Mövenpick Hotels & Resorts operates in 27 countries with 84 hotels (more than 20,000 rooms) and a particularly strong presence in Europe and the Middle East. Mövenpick Hotels & Resorts also plans to open 42 additional hotels by 2021, representing almost 11,000 rooms, with significant expansion in Middle East, Africa and Asia-Pacific. The Group, which has high-end expertise in the main hotel-related services, employs more than 16,000 people worldwide. Sébastien Bazin, Chairman and CEO of AccorHotels, said, “With the acquisition of Mövenpick, we are consolidating our leadership in the European market and are further accelerating our growth in emerging markets, in particular in Middle East, Africa and Asia-Pacific. The Mövenpick brand is the perfect combination of modernity and authenticity and ideally complements our portfolio. Its European-Swiss heritage is a perfect fit with AccorHotels.  By joining the Group, it will benefit from AccorHotels’ power, particularly in terms of distribution, loyalty-building and development. This transaction illustrates the strategy we intend to pursue with the opening up of AccorInvest’s capital: to seize tactical opportunities to strengthen our positions and consolidate our leaderships, as well as leverage our growth.”  Mövenpick Hotels & Resorts will benefit from AccorHotels’ loyalty program, distribution channels and operating systems, which will help optimize their performance. This acquisition further consolidates the current footprint in Europe and in the Middle East and accelerates growth notably in key regions where the Group has been established for many years, such as Africa and Asia. The transaction is subject to regulatory approvals. It should be completed during the second half of 2018.
ABOUT ACCORHOTELS AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,300 hotels, resorts and residences, as well as in over 10,000 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator, AccorHotels operates in 100 countries. Its portfolio comprises internationally acclaimed luxury brands including Raffles, Sofitel Legend, Fairmont, SO/, Sofitel, onefinestay, Rixos, MGallery by Sofitel, Pullman, Swissôtel and 25hours Hotels; the popular midscale and boutique brands Novotel, Mercure, Mama Shelter and Adagio; much-prized economy brands including JO&JOE, ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1. AccorHotels provides innovative end-to-end services across the entire traveler experience, notably through the acquisition of John Paul, the world leader in concierge services. With an unmatched collection of brands and rich history spanning close to five decades, AccorHotels, along with its global team of more than 250,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world’s most rewarding hotel loyalty programs – Le Club AccorHotels. AccorHotels is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth. Accor SA is publicly listed with shares trading on the Euronext Paris exchange (ISIN code: FR0000120404) and traded in the United States on the OTC market (Ticker: ACRFY) in the United States.

HYATT ANNOUNCES PLANS FOR HYATT CENTRIC MELBOURNE

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 Hyatt Hotels Corporation (NYSE: H) announced today that a Hyatt affiliate has entered into a management agreement with Little Projects for a Hyatt Centric hotel in Melbourne, Australia. Hyatt Centric Melbourne will boast a prime location on Downie Street, providing a launch pad for guests looking to explore everything Melbourne has to offer. The hotel will also join 20 Hyatt Centric brand hotels worldwide and soon-to-open hotels in Santiago, Chile and Lima, Peru. “We are thrilled to work with Little Projects, a respected developer in Melbourne that shares our vision of authenticity and creativity, to bring the Hyatt Centric brand to Australia for the second time,” said Asia Pacific Group President, David Udell, Hyatt Hotels Corporation. “Melbourne’s cosmopolitan vibe makes it an ideal destination for a Hyatt Centric hotel.” Located minutes from the city’s Docklands and Southbank precincts, home to key entertainment and sporting venues, guests will also be in close proximity to the Melbourne Convention & Exhibition Center and the Crown Entertainment Complex. The expansions and continued development of the Melbourne Convention & Exhibition Center, Etihad Stadium, and the Docklands office precincts are expected to further attract local and international travelers alike. Slated to open in 2020, the hotel will feature 280 guestrooms and suites, a restaurant infused with locally inspired fare and a rooftop bar fit for celebration, featuring hand-crafted signature cocktails and spectacular views of Melbourne’s Yarra River and Southbank. Demonstrating strong growth for the Hyatt Centric brand, the announcement of plans for the new Hyatt Centric Melbourne follows the recent announcement of plans for Hyatt Centric Hobart, Australia and the opening of Hyatt Centric Ginza Tokyo earlier this year. The hotel will further enhance Hyatt’s brand presence in Australia’s second-most populous city as a great addition to Park Hyatt Melbourne, Grand Hyatt Melbourne, and Hyatt Place Essendon Fields. For more information, please visit hyattcentric.com. The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
The Hyatt Centric Experience Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. Created for millennial-minded travelers who want to be in the middle of the action, Hyatt Centric hotels are thoughtfully designed to enable exploration and discovery. The lobby lounge is a launch pad providing guests with information about the most sought after food, nightlife and activities the destination has to offer. The bar and restaurant are local hot spots where great conversations, locally inspired food and signature cocktails can be enjoyed. Streamlined modern rooms focus on delivering everything guests want and nothing they don’t, including Beekind’s environmentally conscious bath products, Bluetooth-enabled electronics and salon-grade blowdryers. A team of colleagues is always available to recommend local hidden gems to launch guests’ discovery of the destination. For more information please visit hyattcentric.com. Follow @HyattCentric on Facebook and Instagram, and tag photos with #HyattCentricExplorer. About Hyatt Hotels Corporation Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a portfolio of 14 premier brands. As of December 31, 2017, the Company’s portfolio included more than 700 properties in more than 50 countries across six continents. The Company’s purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to attract and retain top colleagues, build relationships with guests and create value for shareholders. The Company’s subsidiaries develop, own, operate, manage, franchise, license or provide services to hotels, resorts, branded residences, vacation ownership properties, and fitness and spa locations, including under the Park Hyatt®, Miraval®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Andaz®, Hyatt Centric®, The Unbound Collection by Hyatt®, Hyatt Place®, Hyatt House®, Hyatt Ziva™, Hyatt Zilara™, Hyatt Residence Club® and exhale® brand names. For more information about Hyatt Hotels Corporation, please visit www.hyatt.com. Forward-Looking Statements Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” “likely,” “will,” “would” and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause our actual results, performance or achievements to differ materially from current expectations include, among others, the rate and pace of economic recovery following economic downturns; levels of spending in business and leisure segments as well as consumer confidence; declines in occupancy and average daily rate; the financial condition of, and our relationships with, third-party property owners, franchisees and hospitality venture partners; the possible inability of third-party owners, franchisees or development partners to access the capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and the introduction of new brand concepts; changes in the competitive environment in our industry, including as a result of industry consolidation, and the markets where we operate; general volatility of the capital markets and our ability to access such markets; and other risks discussed in the Company’s filings with the U.S. Securities and Exchange Commission, including our Annual Report on Form 10-K, which filings are available from the U.S. Securities and Exchange Commission. These factors are not necessarily all of the important factors that could cause our actual results, performance or achievements to differ materially from those expressed in or implied by any of our forward-looking statements.  We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.

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MEDIA CONTACTS: Karen Chung Hyatt Hotels & Resorts +852 2768 1271 karen.chung@hyatt.com Gloria Kennett Hyatt 312-780-5506 gloria.kennett@hyatt.com

Mövenpick Hotels & Resorts to be integrated into AccorHotels to boost further growth

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Mövenpick Hotels & Resorts, one of the world’s most reputable upscale hotel management companies, was established in 1973 as an extension of the successful Mövenpick Restaurant Business. Since then, Mövenpick Hotels & Resorts has expanded its international presence and today manages more than 20,000 rooms in 84 hotels across Europe, the Middle East, Africa and Asia. With 42 additional hotels under development and to open by 2021, the group will further expand its footprint across these continents. 16,000 hospitality professionals are dedicated to ensuring Mövenpick’s traditional Swiss values are always upheld. With the integration into AccorHotels, a world-leading travel and lifestyle group with more than 4,300 hotels, resorts and residences operating in 100 countries, Mövenpick Hotels & Resorts will continue its long history of success and accelerate its further growth. Mövenpick Hotels & Resorts will have access to a world-renowned customer loyalty program, benefit from new sales channels and will be able to increase the operational performance of its managed properties. AccorHotels is to pay CHF 560 million for Mövenpick Hotels & Resorts. The transaction is subject to regulatory approvals. It should be completed in the second half of 2018. Mövenpick Holding will continue on its strong growth path with Mövenpick Fine Foods, Mövenpick Wein and Marché International.
Laura Perez Diaz VP Communications Corporate Shatha Tower Floor 39, Office 3903 Dubai, United Arab Emirates laura.perez@movenpick.com

BUILDING THE FUTURE OF AEROSPACE THROUGH INNOVATION

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On 30th April & 1st May 2018, join 1000 leaders defining the future of the aerospace, aviation, defence and space industry. The Global Aerospace Summit is where corporate, government and military strategies are marked out. What do future aircraft need to look like? How will new processes and technologies revolutionize manufacturing? What threats does a distributed, digital world hold for incumbents’ business, and where are the game changing tech platforms and disruptive business models coming from? The 2018 Summit will focus on what the aerospace industry means for people – how aerospace helps advance mankind and how we can build the human capital we need to develop our industry. In a time of international unpredictability, the Summit will look at what OEMs, airlines and policy makers need to do to enable our people to thrive in a data driven, digital world. Throughout the Summit the Next Gen Leaders initiative will promote STEM education and inspire young people to pursue careers in aerospace. 2nd May 2018 is a full day dedicated to the development of young professionals and students. Its highlight is the Young Space Leaders Forum which will showcase the next generation of leaders and engineers. Featuring inspirational role models from the international space scene it will celebrate the passion and dedication to science and learning of the future leaders of the Emirati space programme. Next Gen Leaders will highlight top academic institutions’ projects and industry STEM programmes, offer career advice and workshops. Global Aerospace Summit is an effective commercial programme enabling access to the most high potential, lucrative markets and customers for aerospace, defence, space and aviation platforms and technology. Sponsors get exclusive access to the most senior decision makers and influencers in the industry. By becoming an event partner or sponsor you a signaling your commitment to the progressive development of the aerospace sector on both a global and regional basis. At the Summit you will be meeting with a prequalified group of the most influential global and regional players in your sector. Partner and sponsor packages are built on structured meeting programmes designed to put you in front of the clients and partners it is most important to spend personal face to face time with. At the same time we understand that brand positioning is an important tool for organisations. There are extensive branding opportunities, both on-site and as part of the extensive and ongoing marketing and content campaigns around the Summit, to support you in winning business and promoting your solutions and ambitions.

Nakheel and Vienna House to create USD160 million beachfront resort at Dubai’s Deira Islands

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Master developer books more international hotel brands at Middle East’s newest tourism hotspot

Dubai-based master developer Nakheel is planning a new partnership with Austria’s largest independent hotel chain, Vienna House, to create a USD160 million, 600-room beachfront resort at Deira Islands, adding yet another international hospitality brand to the emirate’s ever-growing choice of accommodation. News of the planned resort – the first for Vienna House in the Middle East – was outlined at a Letter of Intent signing in Bangkok, home of Vienna House’s parent company, U City PCL. The ceremony was attended by Mr Ali Rashid Lootah, Nakheel Chairman; Mr Keeree Kanjanapas, U City PCL Chairman; Ms Piyaporn Phanachet, U City PCL CEO; and Mr Rupert Simoner, CEO of Vienna International Hotelmanagement AG. Under the planned partnership, the two companies will build a unique beachfront holiday complex – Vienna House Deira Beach – at Deira Islands, Nakheel’s new, 15.3 sq km master planned waterfront city that is transforming the area traditionally known as ‘Old Dubai’ into a world-class hub for living, leisure, tourism and retail. The planned Vienna House partnership is Nakheel’s third hospitality joint venture at Deira Islands. The developer already has 1,400 rooms under way through JVs with Spain’s RIU Hotels and Resorts and Thailand’s Centara Hotels and Resorts. In total, Nakheel has more than 3,600 keys at Deira Islands through existing or upcoming joint ventures or hotel management agreements. Nakheel Chairman, Ali Rashid Lootah, said: “We are delighted to be working with Vienna House on this unique new concept for Deira Islands. Our ongoing strategy is to bring new, highly-reputable hospitality brands and concepts to Dubai as part of our commitment to supporting the government in realising its tourism vision. Vienna House at Deira Islands will be a shining example of how this strategy is coming to fruition. “Vienna House has an enviable track record in hotel management and is renowned for its excellent service and hospitality across Europe. We look forward to welcoming this new brand into our ever-growing portfolio of global hospitality partners.” Rupert Simoner, CEO of Vienna International Hotelmanagement AG, said: “The brand ‘Vienna House’ is about the joy of travelling, adventure and discovery.  Vienna House Deira Beach will offer quality leisure experiences that are designed to offer guests authentic moments and memories. There is nothing comparable in Dubai at present. We are honoured to partner with Nakheel to create this uniquely-designed beach resort, which will be introduced under our ‘Affordable Great’ concept, providing a quality yet informal and laid-back atmosphere inspired by the Bohemian lifestyle.” Vienna House, the largest independent hotel chain in Austria, currently has more than 30 hotels across nine countries, and employees around 2,400 people. While each hotel has its own character, all have one aim: to inspire guests. Nakheel’s anticipated joint venture with Vienna House is the latest development in the company’s aggressive expansion into Dubai’s hospitality sector, under which 18 hotels – including five star, all-inclusive and value-for-money concepts – are planned across Dubai, with eight at Deira Islands. Deira Islands is adding 40 km, including 21 km of beachfront, to Dubai’s coastline. The project paves the way for hotels and serviced apartments, retail destinations, mixed-use buildings and residential waterside developments at what will become Dubai’s newest hub for culture, tourism, entertainment and leisure.  Nakheel itself is bringing a host of attractions to the islands, including Deira Mall and Deira Islands Night Souk, two world-class destinations that will add a new dimension to Dubai’s leisure and retail scene.

Millennium Airport Hotel Dubai Wins Middle East’s Leading Airport Hotel Trophy for 7th Time

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The Millennium Airport Hotel Dubai was declared winner of the coveted Middle East’s Leading Airport Hotel award for the 7th time at the World Travel Awards 2018. The spectacular gala ceremony took place alongside the Arabian Hotel Investment Conference held in Ras Al Khaimah recently.

Mr. Simon Moore, General Manager of Millennium Airport Hotel Dubai, said, “We are absolutely thrilled to have been voted once again as the Middle East’s Leading Airport Hotel by both travellers and industry professionals. The World Travel Awards acknowledge, reward and celebrate excellence across all sectors of the tourism industry and we are very proud to be among the winners. This achievement is testament to our commitment to ensure the highest quality and consistency of standards and service across our entire operations. It is also a reflection of the tremendous hard work and dedication that our team members have been putting in to meet the expectations of our guests.”

The Millennium Airport Hotel Dubai is a contemporary lifestyle destination for those who desire to be at the centre of Dubai’s pulsating business and cultural scene. The award-winning hotel is conveniently located near the Dubai International Airport just five minutes’ drive away from Terminal 1 & 3, city’s major central business, historical districts, tourist spots, shopping centres and entertainment hub. Featuring 341 spacious guestrooms including Superior & Deluxe Rooms, Family Room, Club Suites, and Executive Deluxe Suites, it offers guests a wide array of outstanding facilities. On site are a distinctive choice of 8 restaurants and bars, magnificent newly Al Garhoud ballroom with 6,448 sq.ft. space, 8 meeting rooms with high-end meeting facilities and a range of leisure options including a superb large outdoor swimming pool and fully-equipped fitness centre.

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 Millennium Hotels and Resorts, Middle East and Africa

Millennium Hotels and Resorts is a dynamic, global hotel company, which owns, asset manages and operates over 130 hotels worldwide. With almost 40,000 rooms and a portfolio of brands; including The Biltmore, Grand Millennium, Millennium, Millennium Place, M Hotel, Copthorne, Agarwood, Kingsgate, Millennium Executive Apartments and Studio M, that serve different market segments, representing quality and value in every class.

Currently operating 32 hotels in the Middle East and Africa, the Group has an extensive expansion strategy in place, with 40 hotels in the pipeline. Each property in the region is unique, catering to the varying tastes and needs of the international business and leisure traveller but with a consistent promise to provide a first class service and a rewarding experience for guests. Millennium Hotels and Resorts is committed to differentiating itself by embracing the true spirit of diverse traditions, with a sincere respect to historical heritage and local culture.

With the motto “More than Meets the Eye”, Millennium Hotels and Resorts is committed to a customer-centric philosophy and complete guest satisfaction.

For more information, please visit www.millenniumhotels.com

We’ve launched a bold new brand campaign

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Standard Chartered is launching a global campaign that takes its ‘Here for good’ brand promise and poses a new tougher challenge: ‘Good enough will never change the world’. Launched in 2010, ‘Here for good’ showed how a bank could be a force for good by promoting economic activity that has a positive social impact. The new campaign retains the original brand promise but sharpens our focus on how banks can help tackle some of the problems that stand in the way of global prosperity and commerce. Behind the ‘Good enough will never change the world’ campaign is an eighteen-month deep-dive into the values underpinning Standard Chartered and ‘Here for good’. The project included hundreds of client interviews and collected inputs and values of our 85,000 colleagues. The campaign showcases a series of inspirational short films featuring people who accomplished extraordinary things because they wouldn’t settle for ‘good enough’. Directed by award-winning film-maker Asif Kapadia, the launch video stars Jamaican sprinter and Olympic champion Usain Bolt. Usain added: “I always say ‘never think limits’ and ‘anything is possible’. It is not enough to dream big – you need to push through barriers to realise your dreams,” said Usain Bolt. “When you have an end goal in mind and you’re passionate about it, you can find the will and the strength to break through boundaries and achieve that goal.” Follow-up videos will tell stories of how companies and clients overcame obstacles to deliver stronger performance or make a difference in emerging markets across Africa, Asia and the Middle East. Emma Sheller, Global Head, Brand and Marketing said: “What is really exciting about the next chapter in ‘Here for good’ is that it’s deeply rooted in the Bank’s clients, employees and history. It’s also about being in tune with what’s happening in the world. We set the bar high with ‘Here for good’. Now we are setting it higher with ‘Good enough will never change the world’.” Standard Chartered will roll out the new campaign messaging from April 30 via TV, print and outdoor advertising. The new ads will run on platforms such as CNN, CNBC, Bloomberg, Channel NewsAsia and the BBC, including a content partnership with BBC Storyworks that will go live in June. British Airways, Cathay Pacific, Emirates and Singapore Airlines flights will also carry the ads. The campaign will also appear on out-of-home billboards and radio. The campaign kicks off today in Hong Kong, Korea, Singapore, Taiwan and the United Kingdom. It will roll out in 2018 in phases across the rest of the Bank’s footprint. To watch the ‘Champions’ film and find out more please visit https://www.sc.com/hereforgood For more information, please contact: Stéphanie J. Batot Director, Retail Banking Communications +65 6596 0166