How Samsung is Ensuring the Reliability of Galaxy Devices

0
Before any new device in the Galaxy series is launched, numerous tests are conducted to ensure its capability to withstand the wear and tear of daily life. New features undergo rigorous trials to meet specifications, while the device is placed under extreme conditions to determine its durability. From heat tests to drop tests, it is Samsung’s aim to protect devices even from the previously unexpected. To discover more about what each device must sustain during these trials, the Newsroom paid a visit to the Reliability Test Group at Samsung’s Digital City in Suwon, South Korea.

Tests at Every Step of the Way

The Reliability Test Group is responsible for testing mobile and wearable products sent from Samsung’s manufacturing sites in Suwon and Gumi, South Korea, including the Galaxy S and Galaxy Note series of smartphones. As soon as decisions begin to be made about a new device or model, the Reliability Test Group gets to work. Once the specs and features are determined, the group considers which parts require testing and verification, and the process starts even before the features have been fully integrated. Test results are immediately passed on to the development division for improvement. Throughout development, the test group engages continuously in the production process, processing feedback about the device even after its launch and release. More than a dozen tests are required to validate a product. While the number varies from device to device, thousands of models are put to the test before launch. The tests are designed to evaluate how the devices perform during normal day-to-day use and follow a standard based on internationally-certified test criteria.

1. Image Quality Lab

In this era of visual communication, people are searching for even more ways to express themselves using their smartphones. To help users take great pictures, Galaxy smartphone cameras undergo both quantitative and qualitative evaluations to verify their performance. The quantitative evaluation stage measures a range of criteria including brightness, color clarity and image noise. Using light sources of different intensities, a wide range of conditions are simulated. Photographs are taken, and these images are evaluated through a specialist program that assesses the camera’s specifications. The qualitative evaluation stage reproduces a variety of environments with the help of scaled models of real-life scenes. These models replicate indoor and outdoor spaces, such as a restaurant or a street lit by neon lights at night. There is also an artificial sunlight system which can simulate different lighting conditions, from a dark night to a bright day. Testing in an indoor lab ensures that the light source is unaffected by external factors, leading to more accurate comparisons. Tests are also performed outside of the lab in real outdoor environments.

2. Acoustic Lab

Ringtones, music and voice calls are just part of the diverse soundscape that a smartphone will produce and receive throughout its life. To assure quality across all types of sounds, the devices are tested in two different chambers.

3. Heat Lab

As our devices are becoming smarter, the relationship between performance and heat is an important concern for the Reliability Test Group. When testing the smartphones, the team reproduces conditions of heavy usage, such as playing high-spec games and using resource-intensive apps, and measures the device’s heat levels with a thermal camera. The test monitors both where and how much heat is generated. The results of the test are sent back to the development team for them to adjust the design accordingly.

4. Drop Test Lab

Each of the test samples is dropped from different heights, at different angles, and onto different types of surfaces, often repeatedly to test the robustness of the device against stress. The drop test lab also uses high-speed cameras to take footage of the smartphones falling, which the team can analyze. The images help them understand how the device falls, the angle of fall that has the greatest impact, and what might be the cause of any breakages. The results help developers protect devices against future drops.

5. Durability Lab

Many people own the same device for years, so a smartphone should be durable enough to withstand daily use. Galaxy smartphones are placed in a machine, which rolls the device around to simulate the impact of a phone tumbling downstairs from a lower height. Durability is also tested with a series of repetitive actions, such as pressing the buttons, using the earphone jacks and opening the SIM card tray. The team even measures how well a smartphone can withstand the load and pressure of a person sitting on their phone when its in their back pocket.

6. Waterproof Lab

The Reliability Test Group conduct waterproof tests in accordance with the international standards set by the IP Code. The tests consist of rain simulation, water jets, and submersion, which each have a corresponding IP rating. A smartphone that is rated IPX8, for example, can be used even if it has been submerged in 1.5 meters of water for 30 minutes, with the test lab verifying that the device works normally. Galaxy Watch, Gear Sports and Gear Fit2 Pro are designed to be suitable for wearing while swimming, and require other tests to ensure that they meet the atmospheric pressure standard of 5ATM. The lab has designed a test that assesses the devices’ performance while the wearer is swimming.

7. Environmental Test Lab

Since devices are used in different climate conditions across the world, durability and performance must remain unchanged from environment to environment. The test lab uses different chambers to test a variety of environments, with the chambers set at different humidity levels and temperatures, mimicking climates all over the Earth. The person conducting the test will assess whether the device’s functions still work under these conditions. The Galaxy series represents quality without compromise. The devices are the result of the tireless efforts of the Reliability Test Group, as they constantly ask questions and strive for better, ensuring that the devices not only meet, but also exceed durability standards.

Kids Invited to Step Inside “Walmart Toy Lab” This Holiday Season, a Digital Playground to Test and Play with Top Toys

0
Walmart introduced The Walmart Toy Labat www.WalmartToyLab.com, an all-new digital playground where Walmart’s littlest fans can play with 20 of the toys on the retailer’s Top Rated by Kids top toy list right from their computer or tablet. Like stepping into an interactive unboxing video, The Walmart Toy Lab lets kids take on the role of an official Walmart Toy Tester. Kids can virtually play with 20 of Walmart’s top holiday toys in a whimsical, colorful space and share their favorites on a digital wish list. The experience is produced through an exclusive partnership with Walmart and Eko, the leader in interactive video entertainment. Using the “Funtroller,” kids select toys to test and can choose to take a closer look, play with their main features and watch other children play with them too. For an unexpected surprise, kids can hit the “Don’t Push” button and see what unfolds with their host, Burt. After testing, they can add the toy to their digital wish list, the Toy Box, and share with Santa or their parents for gifting inspiration.
The Walmart Toy Lab features the following toys: The Walmart Toy Lab is just one of the ways that Walmart is bringing fun and wonder to the holiday season. Earlier this year, Walmart unveiled America’s Best Toy Shop – its destination for toys in stores and on Walmart.com. This season, the America’s Best Toy Shop features 30 percent new toys in stores and 40 percent more toys online, with hundreds of new toys for customers to choose from, including Pomsies, Fancy Nancy, Hairdorables and Grumblies. This is one of the first collaborations since the recently announced joint venture between Walmart and Eko, demonstrating how Eko’s technology creates unique shopping experiences for customers. The Walmart Toy Lab is one of many new enhancements made to Walmart.com this year to offer shopping solutions via curated editorial content that helps customers discover and shop for items online. For more information on Eko, visit www.helloeko.com. About Walmart Walmart Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, nearly 265 million customers and members visit our more than 11,200 stores under 55 banners in 27 countries and eCommerce websites. With fiscal year 2018 revenue of $500.3 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmartand on Twitter at http://twitter.com/walmart. About Eko  Eko is a pioneering interactive entertainment company that lets audiences shape stories as they unfold. Eko’s technology allows viewers to affect, control, and influence interactive entertainment like never before. The company provides a platform for interactive stories and partners with media companies, independent creators and top brands to create deeply engaging experiences for audiences. Stories are distributed through HelloEko.com, affiliate partners, and social networks; available on desktop, mobile and connected devices. The company has over 10 patents for its technology, including its proprietary player and authoring tools. Eko Studio, the company’s suite of authoring tools, is also offered for free to a community of creators who craft their own interactive experiences using Eko’s platform.

Danny Willett is crowned the DP World Tour champion, as season-ending Race to Dubai comes to a finale

 Top golf players battled it out today in the final round to take home the trophy, and Danny Willett came out on top to be crowned as the DP World Tour Champion while Francesco Molinari won the ‘Race to Dubai’ title.

The final round produced plenty of drama for almost 65,000 fans that attended Dubai’s biggest golf event, which has been supported by Emirates for the last nine years. As the Official Airline of the 2018 DP World Tour Championship, Emirates engaged with fans of all ages at the season-ending tournament. The airline activated its world-class hospitality, welcoming over 650 guests across the four day golf event. Emirates guests enjoyed stunning views of the 18th hole and close-up insight to the fantastic sport of golf, while savouring fantastic service and gourmet cuisine in the hospitality chalet, which was themed around the airline’s extensive route network. Guests also had the chance to mingle and take photos with more than eight top rated players like Thomas Bjorn and Alexander Bjork through their regular visits to the Emirates hospitality chalet. Emirates also brought the Ryder Cup to its hospitality chalet and over 200 guests and fans took photos with the prized trophy. In addition, Emirates also sponsored the Children’s Area where Cabin Crew handed out Emirates children’s products and took over 600 photos of younger  golf fans with Emirates ‘Fly with Me’ mascots like Saba the Camel and Lewis the Lion. Beyond the DP World Tour Championship, Emirates sponsors a number of events across the European Tour, including the BMW PGA Championship, the Nordea Masters, the D+D Real Czech Masters, the Aberdeen Standard Investments Scottish Open, the Portugal Masters, the Italian Open, the Joburg Open, and the BMW SA Open hosted by the City of Ekurhuleni.

Laurent A. Voivenel, SVP – MEA & India, for Swiss-Belhotel International Speaks on Quality Fundamentals at ASQ Middle East Africa Conference

Dubai – Laurent A. Voivenel, Senior Vice President, Operations and Development for the Middle East, Africa and India, Swiss-Belhotel International, spoke today on quality fundamentals at the ASQ Middle East Africa Quality Conference held in Dubai. During his session Laurent highlighted the significant shifts in value in a digital age.

Laurent said, “Maximizing profit is a common goal for both operators & owners. To reach that goal, quality in every aspect of the business is a must, but quality comes at a price. To maintain the consistency of the quality of product, standards and service that align with changing consumer preferences and deliver on the brand promise, smart investment is essential. By investing in quality and innovation hotels can position themselves for greater growth and new possibilities in an era of disruption.”

Elaborating on the significance of quality, Laurent stressed, “We live in the times when people are searching for ‘better’ in everything. The speed of business just keeps accelerating, and disruptions are multiplying. Only quality can help hotels thrive in this environment.”

Laurent concluded, “In our industry quality is critical in satisfying customers and retaining their loyalty. If we do not deliver on customers’ expectations, they will start looking for alternatives. New technologies have empowered customers to seek and compare the different hotels which is compelling everyone to up their game. And when guests are unhappy, they turn to social media platforms to broadcast their displeasure which can be hugely damaging for a property’s reputation. By creating value for our guests, we can have them come back.

For media contact:

Hina Bakht Managing Director EVOPS Marketing & PR Mob: 00971 50 6975146 Tel: 00971 4 566 7355 Hina.bakht@evops-pr.com www.evops-pr.com

About Swiss-Belhotel International Swiss-Belhotel International currently manages a portfolio of more than 150* hotels, resorts and projects located in Cambodia, China, Indonesia, Malaysia, Philippines, Vietnam, Bahrain, Egypt, Iraq, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates, Australia, New Zealand, Bulgaria, Georgia, Italy and Tanzania.  Awarded Indonesia’s Leading Global Hotel Chain for six consecutive years, Swiss-Belhotel International is one of the world’s fastest-growing international hotel and hospitality management groups. The Group provides comprehensive and highly professional development and management services in all aspects of hotel, resort and serviced residences. Offices are located in Hong Kong, New Zealand, Australia, China, Europe, Indonesia, United Arab Emirates, and Vietnam.

 *Numbers may fluctuate

For further information visit http://www.swiss-belhotel.com

Dubai Tourism to Inaugurate ‘HITEC Dubai 2018’

HITEC Dubai 2018, the Middle East’s largest hospitality technology exhibition and conference, will be inaugurated by Dubai Tourism on 5th December 2018. The annual business-to-business (B2B) exhibition will give Middle East buyers, currently worth over USD 75 billion, access to the world’s leading technology solution providers and experts in the hospitality sector. Commenting on the critical role technology is playing in driving tourism, Issam Kazim, CEO, Corporation for Tourism and Commerce Marketing (DCTCM)stated, “Dubai is a global hub of innovation with the ongoing development of technology at the centre of our strategy. Disruptive technologies are creating new opportunities for our industry while reengineering the marketplace, and Dubai is at the forefront of capitalising on these emerging technologies to optimise travellers’ journey. We will continue our focus on harnessing the power of data to redefine the customer journey whilst strengthening developments of advanced technology solutions as we invest in entrepreneurship and environmental sustainability that sets a new benchmark for global travel. As such, we are delighted to support HITEC Dubai as the tourism sector continues to lead the way when it comes to evolving technology.” Dubai Tourism is the destination partner for HITEC Dubai 2018 that will feature regional and international case studies, thought provoking panel discussions and technology demonstrations from 70+ solution and service providers. Co-produced by Hospitality Financial and Technology Professionals (HFTP®) and Naseba, the two-day trade show will be held on 5th and 6th December 2018 at the Madinat Jumeirah Dubai. Frank Wolfe CAE, CEO of HFTP, said: “It’s an honour to receive DTCM’s endorsement to HITEC Dubai for the second consecutive year and have their CEO Mr. Issam Kazim lead the show’s official opening ceremony. DTCM’s support reemphasizes the government’s commitment to transform the hospitality industry through proactive adoption of innovative and intuitive technology, and further position the UAE as a regional driver of innovation.” Few industries have felt the impact of enabling technology like hospitality. HITEC Dubai’s Advisory Council Chairperson Laurent A. Voivenel, Senior Vice President, Operations and Development for the Middle East, Africa and India for Swiss-Belhotel International, said, “Technology holds the key to a more advanced, sustainable and smart future which is revolutionising the hospitality sector like every other industry. Tech-savvy tourists are demanding more from hotels and therefore it is essential to give them the enhanced experiences they crave. Internet of Things, Cloud Technology, Virtual Reality, Artificial Intelligence, Robotics, Blockchain, etc are all paving the way for the future of technology in the hospitality sector and HITEC Dubai will give be a great platform to see the latest developments transforming our industry.” For more information or to register for HITEC Dubai 2018 visit https://www.hitec-dubai.com/ Call Amir Abdin on +971 44 55 7920 or Rouf Hyder Beigh +971 44 55 79 32 ABOUT HFTP Hospitality Financial and Technology Professionals (HFTP) is a global non-profit hospitality association, headquartered in Austin, Texas, USA, that uniquely understands the industry’s problems. HFTP has members and stakeholders across the globe. HFTP assists its members in finding solutions to industry problems more efficiently than any organization via its expert networks, research, conferences such as HITEC and certification programs. HFTP also owns the world’s only hospitality specific search engine, PineappleSearch.com. HFTP is recognized as the spokes group for the finance and technology segment of the hospitality industry. ABOUT NASEBA Naseba offers global business facilitation services. The company creates growth opportunities by bringing together people, partners and ideas. It helps clients raise capital, enter new markets, secure partners, close sales and educate workforces. Naseba’s goal is to create opportunity and add economic value at every stage of its client’s journey. It does this through three key areas: investor services, commercial services and leadership services. Since inception in 2002, Naseba has facilitated deals totalling billions of dollars for its clients. The company has connected over 100,000 global executives through more than 1,000 proprietary business platforms and is an expert in growth markets. About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector, and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.

For media contact: Hina Bakht Managing Director EVOPS Marketing & PR Mob: 00971 50 6975146 Tel: 00971 4 566 7355 Hina.bakht@evops-pr.com www.evops-pr.com

Feast on Friday Brunch at La Maison Restaurant in Royal Central Hotel The Palm

Fridays are family days and Royal Central Hotel The Palm offers the most lavish brunch at the La Maison restaurant. Feast on a sumptuous brunch spread with relaxing views of the Arabian Gulf and superb weather. On offer are an extensive selection of dishes from diverse culinary cultures along with live cooking stations and a dedicated corner for children.

Mohamed Hassan, General Manager of Royal Central Hotel The Palm, said, “Nothing is more enjoyable than sharing quality time with your family and friends over great food followed by a leisurely afternoon. Our Friday Brunch is truly special and features an irresistible variety of international dishes and delectable desserts drawn from the world’s most popular cuisines. The setting is equally fabulous and allows you to have a unique experience with both indoor and outdoor dining options available couple with live entertainment for a hugely enjoyable afternoon with your family or friends”.

Friday Brunch When: Every Friday from 1pm to 4pm Where: At La Maison restaurant in Royal Central Hotel The Palm with indoor and outdoor dining options. Price:

  • AED 260 per person including free flow of house beverages
  • Children below 5 years dine free and those between 5 to 11 years enjoy 50% discount.
  • Live entertainment and dedicated Kids Corner

*Prices are inclusive of 10% service charge, 7% Municipality fees & 5% VAT

For reservations: Call +971 4 873 9300 or email Fb.rc@central-hotels.com

 Follow us on: @RoyalCentralAE @LaMaisonMediterranean #RoyalCentralAE #CentralHotels #StayFresh #LaMaisonMediterranean

About Central Hotels Central Hotels has very quickly established itself as a reputed hotel management group in the UAE with its flagship property First Central Hotel Suites located in Barsha Heights (TECOM) near Sheikh Zayed Road. Building up on this amazing success, the brand is now poised to expand its footprint targeting the UAE as the primary market for growth in addition to other lucrative destinations in the Middle East. The group has recently added to its portfolio spectacular new 5-star hotels such as Canal Central Business Bay and Royal Central The Palm followed by Central House Citywalk focused on millennials, Beach Central The Palm, Diamond Central – Business Bay, and Island Central in Dubai.

For more information visit www.central-hotels.com

About Royal Central Hotel The Palm The stunning Royal Central Hotel The Palm is a place where fantasy lives up to reality. The 5-star hotel features 207 elegantly-appointed rooms and suites, each beautifully designed to intuitively meet the needs of discerning travelers. Set in the iconic Palm Jumeirah, Royal Central Hotel offers an array of recreational activities from water sports to an outdoor infinity pool, state-of-the-art gym and health spa, along with exciting dining options. Guests have access to one of the best private beaches in the city while enjoying unhindered views of the world-famous architectural landmarks such as Atlantis The Palm and Burj Al Arab as they unwind and relax in a beautiful setting. It is also the best spot to watch the city’s spectacular fireworks. Book your stay at Royal Central Hotel The Palm via +971 4 873 9300.

For more information visit www.central-hotels.com For Media Contact: Hina Bakht Managing Director EVOPS Marketing & PR M: +971 50 6975146 | T: +971 4 566 7355 Hina.bakht@evops-pr.com www.evops-pr.com

2XL Furniture & Home Décor Eyes Greater Market Share

The GCC’s interior design market continues to surge in value and, according to industry reports, is now worth almost $18 billion a year. The UAE is leading the boom, with the interior and fit-out market expected to register 15 to 20 % growth by the end of this year as the country gears up for Expo 2020. Looking at the overall interiors market, the residential sector is the largest and 2XL Furniture & Home Décor is one of the leading brands in the UAE. Amit Yadav, Head of Marketing at 2XL, said, “The furniture and interiors market is consistently growing and so are we. 2XL Furniture & Home Décor is positioned as one of the leading luxury brands in the UAE. We serve a niche segment of the market catering to premium buyers. The latest range of products in our stores is absolutely stunning and will help us to gain greater market share.” Speaking about the expansion of the brand Amit said, “2XL Furniture & Home Décor is not just a luxury retail store for home furnishings but a concept brand. Paramount to our strategy is to provide our buyers an exceptional customer journey. So far, we have got 9 showrooms across Abu Dhabi, Dubai, Sharjah, Fujairah and Al Ain commanding sizable share of the UAE market and we have chalked out strong expansion plans. In addition, we are increasing focus on e-commerce to drive greater growth in the long term.” For media contact: Hina Bakht Managing Director EVOPS Marketing & PR Mob: 00971 50 6975146 Tel: 00971 4 566 7355 Hina.bakht@evops-pr.com www.evops-pr.com About 2XL Furniture & Home Décor UAE based 2XL Furniture & Home Décor is a retailer of luxury home furnishings since 2000. The retailer currently has 9 showrooms across Abu Dhabi, Dubai, Sharjah, Fujairah and Al Ain. The 2XL product range includes exclusive bedroom, living and dining room furniture as well as exquisitely crafted décor items, unique gifting ideas, plush rugs and gorgeous wall art, divine bed and bath linen, eye-catching tableware, and a fun, functional kitchenware range. The 2XL range is very classic and French-inspired. Each retail item has been carefully chosen exclusively for 2XL and denotes a lifestyle that is regal, sophisticated and of a finer taste. We have something to suit every home setting – from ornate gold-plated bedroom settings to the more subdued Parisian hues of shabby chic, quirky contemporary inspirations to more ethnic Eastern-inspired décor ideas. For more information or to shop online please visit www.2xlme.com Connect and tag us on @2xlfurniture #2XLfurniture

Royal Central Hotel The Palm Offers a Unique Beach Location for Team-Building Events

With a beautiful coastal location overlooking the scenic Arabian Gulf, Royal Central Hotel The Palm offers the ideal beach setting for team-building activities and other private events. Here you can strengthen your team bonds with unique team building programs at the beach including outdoor games, water sports, yoga sessions, dancing classes and other fun beach activities. Mohamed Hassan, General Manager of Royal Central Hotel The Palm, said, “The weather is perfect for outdoor activities and we have a whole lot of options available for both corporate and private groups to create exciting team building events. The relaxing atmosphere against the picturesque backdrop of The Palm shoreline, away from the hustle bustle of the city sets the scene for an unforgettable experience with a whole lot of fun and delicious food.” DIP & DINE Ø  WEEKDAYS (SUNDAY TO THURSDAY) AED 200 per person including Beach Access + a Dining Voucher worth AED 100, redeemable at any of the hotel’s F&B outlets Ø  WEEKENDS (FRIDAY AND SATURDAY) AED 300 per person including Beach Access + Brunch or a Dining Voucher worth AED 200, redeemable at any of the hotel’s F&B outlets. For Team-Building Activities A customized team building plan can be developed working with the hotel’s professional partners and associates. Rates for those will be based on the selected options and additional to beach access and food. Where: The beach at Royal Central Hotel The Palm *Prices are excluding 10% service charge, 7% Municipality fees & 5% VAT For reservations: Call +971 4 873 9300 or emaiFb.rc@central-hotels.com Follow us on: @RoyalCentralAE @LaMaisonMediterranean #RoyalCentralAE #CentralHotels #StayFresh About Central Hotels Central Hotels has very quickly established itself as a reputed hotel management group in the UAE with its flagship property First Central Hotel Suites located in Barsha Heights (TECOM) near Sheikh Zayed Road. Building up on this amazing success, the brand is now poised to expand its footprint targeting the UAE as the primary market for growth in addition to other lucrative destinations in the Middle East. The group has recently added to its portfolio spectacular new 5-star hotels such as Canal Central Business Bay and Royal Central The Palm followed by Central House Citywalk focused on millennials, Beach Central The Palm, Diamond Central – Business Bay, and Island Central in Dubai. For more information visit www.central-hotels.com  About Royal Central Hotel The Palm The stunning Royal Central Hotel The Palm is a place where fantasy lives up to reality. The 5-star hotel features 207 elegantly-appointed rooms and suites, each beautifully designed to intuitively meet the needs of discerning travelers. Set in the iconic Palm Jumeirah, Royal Central Hotel offers an array of recreational activities from water sports to an outdoor infinity pool, state-of-the-art gym and health spa, along with exciting dining options. Guests have access to one of the best private beaches in the city while enjoying unhindered views of the world-famous architectural landmarks such as Atlantis The Palm and Burj Al Arab as they unwind and relax in a beautiful setting. It is also the best spot to watch the city’s spectacular fireworks. Book your stay at Royal Central Hotel The Palm via +971 4 873 9300. For more information visit www.central-hotels.com For Media Contact: Hina Bakht Managing Director EVOPS Marketing & PR M: +971 50 6975146 | T: +971 4 566 7355 Hina.bakht@evops-pr.com www.evops-pr.com  

Prop Up Your Rooms with Beautiful Accessories from 2XL Furniture & Home Décor

The right mix of accessories can make a huge difference to a home. From basic to fantastic, 2XL Furniture & Home Décor offers a superb range of decorative items to prop up your rooms. Whether you are giving your home a make-over or simply refreshing a corner, there is plenty to break the monotony of spaces with an exciting choice of accessories. Amit Yadav, Head of Marketing at 2XL, said, “The addition of new vases, sculptures, metallic light fixtures, candles, cushions, rugs or wallpapers can totally transform the vibe in a room. We have a fabulous new range of gold and antique finish accessories that would make any space stand out while adding a sparkle to your celebrations. Moreover, these neutral toned objects fit into any colour scheme with ease.” According to experts when it comes to accessories grouping similar objects together makes more impact than scattering them out. What is also important is to combine objects of varying size and shapes to avoid a cluttered look. The latest collection of accessories at 2XL Furniture & Home Décor includes the following items:

From left to right: Octo Lantern with Bells: AED 519; Round Scallop Table: AED 531; Medium Round Tea Can: AED 265.

 

From left to right: Polyresin, Metal & Crystal Human Art 2: AED 139; Polyresin & Metal Human Art 3: AED 230; Wall Clock Antique: AED 293.

From left to right: Pendant Lamp Gold: AED 1,539; Flower Vase Gold: AED 119 For media contact: Hina Bakht Managing Director EVOPS Marketing & PR Mob: 00971 50 6975146 Tel: 00971 4 566 7355 Hina.bakht@evops-pr.com www.evops-pr.com About 2XL Furniture & Home Décor UAE based 2XL Furniture & Home Décor is a retailer of luxury home furnishings since 2000. The retailer currently has 9 showrooms across Abu Dhabi, Dubai, Sharjah, Fujairah and Al Ain. The 2XL product range includes exclusive bedroom, living and dining room furniture as well as exquisitely crafted décor items, unique gifting ideas, plush rugs and gorgeous wall art, divine bed and bath linen, eye-catching tableware, and a fun, functional kitchenware range. The 2XL range is very classic and French-inspired. Each retail item has been carefully chosen exclusively for 2XL and denotes a lifestyle that is regal, sophisticated and of a finer taste. We have something to suit every home setting – from ornate gold-plated bedroom settings to the more subdued Parisian hues of shabby chic, quirky contemporary inspirations to more ethnic Eastern-inspired décor ideas. For more information or to shop online please visit www.2xlme.com Connect and tag us on @2xlfurniture #2XLfurniture  

The Power Lunch at La Cruise Restaurant in Canal Central Hotel Business Bay

Impress your business associates and clients with a delicious business lunch buffet at La Cruise Restaurant in the 5-star Canal Central Hotel Business Bay. A convenient location overlooking the Dubai Canal, impeccable service, flawless cuisine and a relaxed setting makes La Cruise the ideal option for a scrumptious executive lunch. Here you can discuss business over lunch or simply catch up with your clients in a casual atmosphere. Shady Dawad, General Manager of Canal Central Hotel Business Bay, said, “We are surrounded by offices and what makes us a fantastic choice is the superb quality of food at a very nominal price. Moreover, the restaurant’s beautiful ambience with a well spread out layout and natural day light coupled with relaxing Dubai Canal views, with the iconic Burj Khalifa in the background, makes La Cruise a very special venue. Here you can have a great conversation or discuss business without having to bother about the place being too noisy or crowded.” The Power Lunch Where: La Cruise Restaurant at the Canal Central Hotel Business Bay When: Sunday to Thursday from 12.30pm to 3.30pm Price: AED 90 net per person Group Offer: 1 person dines FREE when you book a group of 10 people or more *Prices are excluding 10% service charge, 7% Municipality fees & 5% VAT For reservations: Call +971 4 873 2100 or email Fb.cc@central-hotels.com Follow Us on @CanalCentralAE #CanalCentralAE #CentralHotelsAE #StayFresh #LaCruiseUAE About Central Hotels Central Hotels has very quickly established itself as a reputed hotel management group in the UAE with its flagship property First Central Hotel Suites located in Barsha Heights (TECOM) near Sheikh Zayed Road. Building up on this amazing success, the brand is now poised to expand its footprint targeting the UAE as the primary market for growth in addition to other lucrative destinations in the Middle East. The group has recently added to its portfolio spectacular new 5-star hotels such as Canal Central Business Bay and Royal Central The Palm followed by Central House Citywalk focused on millennials, Beach Central The Palm, Diamond Central – Business Bay, and Island Central in Dubai. For more information visit www.central-hotels.com About Canal Central Hotel Business Bay If you are looking for the magical allure of the iconic Burj Khalifa then Canal Central Hotel Business Bay is the place to be. It is only a few minutes away from The Dubai Mall, Burj Khalifa and Dubai Fountains. Equipped with the finest amenities, each of Canal Central’s 280 spacious rooms and suites offer spectacular views of the Dubai Canal or Burj Khalifa. Completing the experience are a hand-picked selection of dining outlets, flexible meeting spaces, state-of-the-art gymnasium and spa, a stunning infinity swimming pool and salon. Book your stay Canal Central Hotel via +971 4 873 2100. For more information visit www.central-hotels.com For Media Contact: Hina Bakht Managing Director EVOPS Marketing & PR M: +971 50 6975146 | T: +971 4 5667355 Hina.bakht@evops-pr.com www.evops-pr.com