Moxy Amsterdam Houthavens sails onto the scene with Land & Sea-inspired Coming Out party, celebrating the brand’s docking in The Netherlands

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TV personality Koen van Dijk, actress Holly Mae Brood and world-class Dutch DJ La Fuente were among the faces joining Moxy Hotels, Marriott International’s experiential hotel brand, on Thursday when they hosted an irreverently nautical Coming Out Party to celebrate the brand’s entrance to The Netherlands. Inspired by the city’s waterways and the hotel’s dockside location in the regenerated Houthavens area, a former lumber yard and still a working dock, the Moxy Crew lowered the gangplank and hosted around 400 guests who walked the plank and ‘Played On’ #atthemoxy.
The party for Moxy Amsterdam Houthavens brought out the playful character of both Amsterdam and the Moxy brand through a series of Land & Sea-inspired experiences including ‘playrooms’ where guests were encouraged to leave their inhibitions at the door and indulge their rebellious side. Land truly met sea in the entranceway where guests were invited to hop aboard a boat filled to the brim with Amsterdam’s famous florals. In the ‘Wet and Wild’ adult-only pool party, the area was transformed into a secret satellite bar with Moxy lifeguards serving guests in the pool. Meanwhile, the ‘Into the Woods’ playroom lured guests into a lumberjack-inspired lair through a tunnel of branches and vines revealing a ‘tableau vivant’ immersive performance. “Through bold programming and fun local partners that speak to the dynamism of the location, Moxy created an unforgettable party that spoke perfectly to modern travelers and the local creative community,” said John Licence, VP Premium and Select Brands, Europe at Marriott International.  “Amsterdam is renowned for its irreverent and playful spirit, making it an ideal destination for Moxy Hotels to make a splash.” DJ Wantigga got the party started with his electronic hip-hop tracks whilst headliner DJ La Fuente kept guests and local VIPs dancing into the early hours. Local distiller Bols served guests cocktails with cheeky Amsterdam twists including the Red Light Negroni, a nod to the city’s risqué side, which was served in an actual light bulb. Also unveiled at the party was the latest edition of #BlankCanvas, Moxy’s global brand programme that calls on international emerging artists to submit works for the opportunity to debut their art at new Moxy hotels. Artist Kristel Steenbergen was on hand to present her winning mural – The Amsterdam Jungle. Kristel brings the bustling capital to life by illustrating the fashionable and modern culture of Amsterdam juxtaposed as a jungle. The design moves left to right, from day to night, to tell the story of a day in the life of the many personalities residing in Amsterdam, portrayed by different animals. For those looking for a lasting reminder of the #BlankCanvas mural and their Moxy experience, local tattoo parlour Ink District was on hand to ink guests with designs taken directly from Kristel’s artwork. “Amsterdam is a city that pushes boundaries—it’s a city after our own heart as Moxy throws the traditional hotel rulebook out the window,” said Vicki Poulos, Global Brand Leader, Moxy Hotels. “Our Coming Out party is our way of signaling to travelers and local Amsterdammers that when you come to Moxy, your experience will be a true flavour of the spirit and edginess of the city you are in.” Moxy’s fun, inclusive and playful spirit is reflected in the combination of bold design and edgy style where communal engagement is at the center of the experience. The Moxy Amsterdam Houthavens experience kicks-off with a bright, airy and buzzing lobby. The full-service bar is the hub of activity in the lobby doubling as the hotel’s physical check-in desk, where guests are greeted with a complimentary ‘Got Moxy’ cocktail upon arrival. The Living Room is another center of activity, giving guests ways to work and play hard. Sealed concrete floors, walls lined with intriguing art referencing local culture creates a high-energy yet cozy space for fun gatherings, special events or cocktails. The hotel’s event space on the top floor features panoramic views of the Houthavens dock yard and cheeky design touches. The 24/7 B&F (Beverage & Food) self-service concept gives guests access to what they want, whenever they want it, in a smart and fun way. The Grab’n’Go station offers lots of options for food and drink including fresh juices, coffee, paninis, and salads. Many of the 120 contemporary bedrooms have sweeping views of Amsterdam’s famous waterways and offer a functional, flexible and uncluttered design as well as 43″ flat-screen TVs, complimentary Wi-Fi, abundant USB ports, and MUK toiletries. Guests looking to re-energize can head to the hotel’s gym, The Athletic Club, offering everything from retro pink punching bags and gymnastic rings to modern fitness equipment as well as an array of training sessions led by experts in strength and conditioning, kickboxing, yoga, Pilates, and more.  The Athletic Club also features a swimming pool, sauna and wellness centre. Moxy Amsterdam Houthavens marks the brand’s debut in The Netherlands. The Moxy brand continues to advance its strong presence with plans to expand into more than 40 new destinations in both fast-growing and established markets in Europe in the next three years, as well as multiple destinations in the U.S. and Asia. ### Note on Forward-Looking Statements: This news release contains “forward-looking statements” within the meaning of federal securities laws, including the number of lodging properties the company may add in future years and similar statements concerning possible future events or expectations that are not historical facts.  We caution you that these statements are not guarantees of future performance and are subject to a number of risks and uncertainties, including changes in market conditions; changes in global and regional economies; supply and demand changes for hotel rooms; competitive conditions in the lodging industry; relationships with clients and property owners; the availability of capital to finance hotel growth and refurbishment; and other risk factors that the company identifies in its most recent quarterly report on Form 10-Q or annual report on Form 10-K; any of which could cause actual results to differ materially from the expectations we express or imply here.  We make these statements as of the date of this press release, and we assume no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise. About Moxy Hotels Moxy Hotels is Marriott International’s new experiential, design-driven, brand that debuted September 2014 in Europe and has since introduced locations in Berlin, New Orleans, the United Kingdom, Vienna, etc. A boutique-hotel concept for the modern traveler, Moxy is a fresh and innovative brand combining stylish design and approachable service at an affordable price point. With tech-enabled rooms, vibrant lobby spaces and warm service, Moxy aims to surprise travelers with a playful, spirited and fun guest experience. To learn more about Moxy Hotels, visit www.MoxyHotels.com. Media Contacts: Maria Jose Crousillat Communications Director, Select Brands, Europe Mariajose.crousillat@marriott.com Kate Riley Manager Consumer PR, Europe Kate.riley@marriott.com

Central Hotels to Go Paperless in Rooms with Crave Interactive

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In keeping with its paperless initiative to protect the environment, Central Hotels has entered into an agreement with Crave Interactive to install digital Guest Room Tablet directories across its hotels. Crave Interactive is a world leading developer of cloud-based digital guest service solutions for hotels and was recently named as 2018’s top-rated guest room tablet provider in the Hotel Tech Report Awards. Making the announcement, Mr. Ahmad Al Abdulla, Chairman of Central Hotels, stated, “In the age of smartphones and smart technology, guests increasingly expect their hotel rooms to be smart too. Hence all our upcoming hotels will be made smarter and more environment friendly with Crave Interactive. It is an easy-to-use handheld device that will not only support our green objectives but will also boost operational efficiency.” In addition to serving as a digital guest service directory, Crave Interactive will be useful in providing a wide range of services such as wake-up calls, restaurant reservations, dining menus, housekeeping requests, guest notifications, and guest feedbacks. Mr. Ammar Kanaan, General Manager of Central Hotels, added, “We are proud to exceed the expectations of our guests with innovative conservation initiatives. Protecting the environment is vital for us and a significant component of our corporate strategy. Crave is a world-class product and looks great in rooms. It is easy to update and very helpful, hence we expect both our guests and staff to love it. Additionally, this move has considerable cost-benefits and will help in driving increased ancillary revenue.” “We are delighted to add Central Hotels to growing list of international clients”, declared Tim Butterworth, Chief Commercial Officer at Crave Interactive “we are seeing an increasing trend towards replacing paper with smart modern digital solutions such as the Crave range of in-room tablets. With 93% positive TripAdvisor comment there is no doubt that guests appreciate the improved services that our tablets provide” See First Central’s Go Paperless drive at: www.firstcentraldubai.com/paperless About Central Hotels Central Hotels has very quickly established itself as a reputed hotel management group in the UAE with its flagship property First Central Hotel Suites located in Barsha Heights (TECOM) near Sheikh Zayed Road. Featuring 524 apartments equipped with top-notch facilities, it offers travellers the best of Arabian hospitality in the heart of Dubai. Building up on this amazing success, the brand is now poised to expand its footprint in the GCC targeting Saudi Arabia and the UAE as the primary markets for growth. For more information about Central Hotels visit www.central-hotels.com About Crave Interactive: Crave Interactive is a world leading developer of cloud-based solutions for hotels that provide digital guest services, including food ordering, digital concierge, entertainment and automation via proprietary in-room tablets. Crave clients range from Iceland to Tasmania, from 25 to 4,000 rooms, and from luxury to limited service hotels. Contact: info@crave-emenu.com Web: http://www.crave-emenu.com Video: http://bit.ly/craveoverview For media contact: Hina Bakht Managing Director EVOPS Marketing & PR Mob: 00971 50 6975146 Tel: 00971 4 566 7355 Hina.bakht@evops-pr.com www.evops-pr.com

Al Hokair Group Inks Exclusive Agreement with IHG for Holiday Inn Express in Saudi Arabia

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Al Hokair Group has signed a Master Development Agreement (MDA) with InterContinental Hotels Group (IHG) which will see the debut of Holiday Inn Express brand in Saudi Arabia with a rollout of 10 Holiday Inn Express hotels over the next 15 years. This significant development complements IHG’s robust pipeline in the Kingdom and cements its position as one of the leading operators in the country, as well as consolidates its partnership with the Al Hokair Group. Al Hokair Group currently operates six Holiday Inn hotels in Saudi Arabia. As part of the exclusive new agreement, the first Holiday Inn Express will be a 200-room hotel based in Jeddah closely followed by openings in various key cities across the country. All 10 hotels will be operated under long-term franchise agreements. Mr. Sami Al Hokair, Managing Director of Al Hokair Group, stated: “We are very excited to expand our footprint in the mid-market segment where we see enormous potential for growth with a trusted global hospitality leader such as IHG. Holiday Inn Express is a world-renowned brand offering great value to the guests and the signing of this strategic agreement will open unprecedented opportunities for us in the mid-market segment. This demonstrates our commitment to Vision 2030 and the development of the hospitality sector which is a key growth driver in the Kingdom. We value our partnership with IHG and look forward to working with them on this ambitious project.” Speaking about the announcement, Pascal Gauvin, Managing Director, India, Middle East and Africa, IHG said: “IHG has a strong legacy in Saudi Arabia, which is a key market for us in the Middle East. We are proud to once again collaborate with our esteemed long-term partner Al Hokair Group, to bring the Holiday Inn Express brand to the country, and further expand our offering to domestic and international travellers, alike. The tourism landscape in Saudi Arabia is rapidly changing and we are excited to leverage the huge growth opportunities that Saudi Vision 2030 presents, particularly given that one of the biggest pillars of the plan is to bring more tourism into the country.” He added: We are the largest operator in Saudi Arabia with a strong portfolio of 31 hotels across 4 brands, offering specialized stay experience to varied guests’ profiles, and with this signing, we are further extending our consumer appeal by offering quality, yet affordable accommodation for savvy travellers.” IHG currently operates 31 hotels across four brands including InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Holiday Inn and Staybridge Suites in Saudi Arabia. There are currently 2600 Holiday Inn Express hotels open across the globe, with a further 776 hotels due to open in the next three to five years.** **Figures as of December 31st 2017 –ENDS– Al Hokair Group will be present at Arabian Travel Market from 22 to 25 April on stand ‘HC 0570’ in Sheikh Saeed Hall in Dubai International Convention and Exhibition Centre.  About Al Hokair Group Founded in 1975, under the leadership of Sheikh Abdulmohsin Al Hokair, Al Hokair Group boasts a portfolio of 90+ entertainment centres and 40+ hotels comprising more than 5500 rooms spread across KSA, UAE, JORDAN and TURKEY. Occupying over 882,226 sqm of space and employing over 4100 experienced professionals, the group serves over 12 million people annually. For more information about Al Hokair Group visit www.alhokair.com About IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental®Hotels & ResortsKimpton® Hotels & RestaurantsHotel Indigo®EVEN® Hotels,HUALUXE® Hotels and ResortsCrowne Plaza® Hotels & ResortsHoliday Inn®,Holiday Inn Express®Holiday Inn Club Vacations®Holiday Inn Resort®avid™ hotelsStaybridge Suites® and Candlewood Suites®. IHG franchises, leases, manages or owns more than 5,300 hotels and nearly 800,000 guest rooms in almost 100 countries, with nearly 1,700 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members. InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 375,000 people work across IHG’s hotels and corporate offices globally. Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihgplc.com/media and follow us on social media at: www.twitter.com/ihgwww.facebook.com/ihg and www.youtube.com/ihgplc.  For media contact: Hina Bakht Managing Director EVOPS Marketing & PR Mob: 00971 50 6975146 Tel: 00971 4 566 7355 Hina.bakht@evops-pr.com www.evops-pr.com

Alpha Destination Management Poised for Greater Growth Targets 14% Increase in Revenue in 2018

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Alpha Destination Management, a market leader in the tourism sector in the GCC, unveiled at the Arabian Travel Market (ATM) the company’s latest developments and expansion plans. Mr. Samir Hamadeh, General Manager of Alpha Destination Management, said, “We expect   to see a 14% increase in revenue this year from the recent business deals including the Expedia Local Expert agreement. Our continued success is fuelled by our extensive local and global knowledge combined with the wide network of international partners. Moving forward we are committed to delivering superior value to our customers with the highest quality of products and services and outstanding packages.” The UK, Russia, Germany and the GCC countries remain a key focus for Alpha. Mr. Hamadeh, stressed, “We expect to see continuous growth in tourism numbers from the UK, Russian, GCC and German markets that are our stronghold and leading markets into our destination. We have recently formalised some strategic alliances in the UK and Germany that will help us to gain a bigger market share. Our approach to each market is different from the other and key to that is offering tailored experiences to grow stop over business. Globally people are looking forauthentic, curated experiences with value-added packages and our aim is to meet the expectations of both regional and international travellers with the right offerings.” Elaborating on the new developments in Dubai, Mr. Hamadeh said, “Dubai is becoming a major attractions hub with the recent addition of 17 new leisure attractions, strong year-round calendar of events and entertainment, world-class infrastructure and superb global connectivity. We are eager to capitalise on this massive opportunity which is in line with our current business strategy to boost our share of tourism attractions and excursions where we are witnessing a tremendous growth. Our helicopter services are doing very well. Therefore, we have added more helipad locations in Dubai and other emirates.” To grow its online business, Alpha Destination Management has developed a new and enhanced online portal for the B2B segment. Mr. Hamadeh, stressed, “Our industry is being reshaped by the latest innovations and technological advancements. Digitalization is affecting the entire value chain of the travel and tourism industry; from influencing traveling decisions, to collecting feedback and improving the delivery of products and services. This is revolutionizing the complete customer lifecycle – right from booking to experience, and beyond. At Alpha we are making the necessary investments in technology to ensure the very best systems for our partners and associates.”  About Alpha Destination Management Founded in 1996, by Mr. Ghassan Aridi and his partners, Alpha Destination Management is the leading destination management company and a pioneer in the tourism sector in the Arabian Gulf. Over the last two decades, the company has established itself as one of the most credible and reputed brands not only in the Gulf region but also in the international tourism industry. Controlling a significant market share of the lucrative tourism sector in the GCC, Alpha Destination Management is a market leader in the region with the largest annual turnover and wide network of international partners offering the highest levels of service and innovative and exciting experiences. Our extensive global and local knowledge and network, outstanding expertise and sound reputation is the key to success for us and all our partners. For more information about Alpha Destination Management visit http://www.alphatoursdubai.com For media contact: Hina Bakht Managing Director EVOPS Marketing & PR Mob: 00971 50 6975146 Tel: 00971 4 566 7355 Hina.bakht@evops-pr.com www.evops-pr.com

SWISS-BELHOTEL INTERNATIONAL SAILS INTO TANZANIA WITH BEACHFRONT SWISS-BELRESORT ZANZIBAR

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DUBAI – Swiss-Belhotel International signed today at the Arabian Travel Market (ATM) in Dubai a management agreement with Zanzibar Crown Hotel and Resort Limited to operate the beautiful Swiss-Belresort Zanzibar expected to open for business in 2019. This marks the group’s debut in Tanzania, and with it East Africa, that is currently witnessing a massive demand for quality hotels. Located on an idyllic salt-white beach, Swiss-Belresort Zanzibar is being developed at an investment of US$ 25 million on the prime Indian Ocean coastline merely 3 km from Abedi Amani Karume International Airport and 7 km from the Wonders Palace, Stoned Town and Forodhani Gardens. Mr. Nadhim Said Hamdan Al Rawahi, the Owner of Zanzibar Crown Hotel and Resort Limited, said, “Zanzibar is the jewel of the Indian Ocean where Africa meets Arabia and we are delighted to expand our attractive local hospitality portfolio with Swiss-Belhotel International. With its fascinating beachfront location Swiss-Belresort Zanzibar is perfectly situated to offer its guests a relaxing and enjoyable experience in this tropical paradise bursting with nature, culture, adventure and history. Embodying high-quality standards with world-class facilities, the hotel is being developed to provide travellers a unique opportunity to intimately connect to their surroundings, beaches, nature and the welcoming Swahili ‘Karibu’ atmosphere.” Whether you want to simply gaze for hours over the scenic sea and sky, spend dazzling days in the sun lazing on sunbeds alongside the beach, discover the secrets of the sea by diving and snorkeling in the clear blue waters, or enjoy exciting watersports, the resort will make all your dreams come true. Mr. Gavin M. Faull, Chairman and President of Swiss-Belhotel International, said, “We are thrilled to debut in Zanzibar and very pleased to collaborate with Crown Hotel and Resort Limited in this exciting venture. The Swiss-Belresort Zanzibar will be among the few internationally branded resorts operating in the island to accommodate upper/midscale travellers which gives us access to one of the fastest growing market segments that we are eager to capitalize on. Our aim with this project is to provide guests all the fun, comfort and enjoyment without the hefty price tag.” Boasting 125 keys (with sweeping views of the Indian Ocean), Swiss-Belresort Zanzibar, is being equipped with a wide range of facilities and entertainment activities to serve the varied needs of its guests. On site will be an all-day-dining restaurant, a specialty restaurant, a banquet hall, a beach lounge, kids pool and kids club, swimming pool, spa and health club and variety of watersports. Swiss-Belhotel International continues to experience strong growth in the MEA region. Mr. Laurent A. Voivenel, Senior Vice President, Operations and Development for the Middle East, Africa and India for Swiss-Belhotel International, stressed, “We are very excited to expand our footprint in Africa with a historic and vibrant destination like Zanzibar. It is an extremely significant development for us being our first in East Africa which is the continent’s most lucrative market for hotels. Zanzibar is a leading holiday destination. The number of tourists visiting the island has been consistently growing at 8-10 per cent a year for the past decade resulting in exceptional performance by hotels which places us in a very buoyant market. With its stunning coastal location, Swiss-Belresort Zanzibar is being tailored to provide its guests, outstanding comfort and value with an enriching experience.” In addition to its natural and historic charm, recent upgrade of the airport in Zanzibar with a new terminal and extended runway as well as superb new leisure attractions such as a planned 18-hole Ernie Els golf course are all contributing to the boom in tourism. ### Swiss-Belhotel International will be present at Arabian Travel Market from 22 to 25 April on stand ‘HC1130’ in Sheikh Saeed Hall in Dubai International Convention and Exhibition Centre. For media contact: Hina Bakht Managing Director EVOPS Marketing & PR Mob: 00971 50 6975146 Tel: 00971 4 566 7355 Hina.bakht@evops-pr.com www.evops-pr.com About Swiss-Belhotel International Swiss-Belhotel International currently manages a portfolio of more than 145* hotels, resorts and projects located in Cambodia, China, Indonesia, Malaysia, Philippines, Vietnam, Bahrain, Egypt, Iraq, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates, Australia, New Zealand, Bulgaria, Georgia, Italy and Tanzania.  Awarded Indonesia’s Leading Global Hotel Chain for six consecutive years, Swiss-Belhotel International is one of the world’s fastest-growing international hotel and hospitality management groups. The Group provides comprehensive and highly professional development and management services in all aspects of hotel, resort and serviced residences. Offices are located in Hong Kong, New Zealand, Australia, China, Europe, Indonesia, United Arab Emirates, and Vietnam. www.swiss-behotel.com *Numbers may fluctuate

Al Hokair Group Riding High on Growing Demand for Entertainment Attractions Among Travellers in the GCC

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Growth of entertainment parks and amusement attractions is driving tourism at an unprecedented pace across the GCC region. Al Hokair Group, one of Saudi Arabia’s leading and most established names in the hospitality and entertainment sector, unveiled today at the Arabian Travel Market (ATM) its latest developments and expansion plans in the sector.

Mr. Sami Al Hokair, Managing Director of Al Hokair Group, said, “Having played a pivotal role in the development of family entertainment centres in Saudi Arabia, we are well placed to take advantage of the massive opportunities opening up in the sector. Growth of tourism in the region is generating greater demand for such destinations. At Al Hokair we offer a unique mix of themed attractions and experiences and will soon be expanding out footprint in the region with the addition of new locations.”

Mr. Omar Samara, CEO of Al Hokair Group, said, “We have come a long way to realise our ambition of becoming a leading name in the amusement industry in the last five decades. Today, our entertainment division offers unlimited attractions for families taking into account varied interests of the diverse age groups. To start with we were the first provider of safe entertainment in Saudi Arabia and now have a portfolio of 80 plus amusement centres spread across the Kingdom and the United Arab Emirates.”

Capitalising on the growing demand for family entertainment in the region, Al Hokair Group has been engaged in aggressive expansion. Eight new entertainment centres were added over the past 12 months in Saudi Arabia with an additional six new locations planned for opening this year. Along with the continued expansion of activities across KSA and the UAE, the group is also eager to tap into the emerging opportunities in various other parts of the Middle East and North Africa.

Elaborating on the group’s commitment to ensuring quality and value at every step, Mr. Mishal Abdul Mohsen Al Hokair, Deputy CEO & General Manager of Al Hokair Entertainment Division, stated, “We remain faithful to our core objective of providing well-certified quality service to our customers. Mr father Sheikh Abdulmohsin Al Hokair always said our goal was simply ‘to bring smiles’ and that remains until today integral to our philosophy while dealing with our staff and customers. Our upcoming projects will offer many new exciting games and experiences for players. In addition to entertainment they have also been chosen and developed to provide ‘edutainment’ value to users.”

–ENDS–

Al Hokair Group will be present at Arabian Travel Market from 22 to 25 April on stand ‘HC 0570’ in Sheikh Saeed Hall in Dubai International Convention and Exhibition Centre.

About Al Hokair Group Founded in 1975, under the leadership of Sheikh Abdulmohsin Al Hokair, Al Hokair Group boasts a portfolio of 80+ entertainment centres and 40+ hotels comprising more than 5000 rooms spread across KSA, UAE and JORDAN. Occupying over 882,226 sqm of space and employing over 4500 experienced professionals, the group serves over 12 million people annually.

For more information about Al Hokair Group visit www.alhokair.com

For media contact: Hina Bakht Managing Director EVOPS Marketing & PR Mob: 00971 50 6975146 Tel: 00971 4 566 7355 Hina.bakht@evops-pr.com www.evops-pr.com

 Al Hokair Group’s Entertainment Brands

 Sparky’s

Lighten Up Your Life

Offering modern group computer gaming, mechanical adventure games testing strength, endurance and suspense games played on huge hydraulic screens, Sparky’s Centers are the epitome of fun and happiness – as symbolized by our butterfly logo and now added 3D cinema to the mix, making Sparky’s the premier family destination in the Kingdom.

Sparky’s Zone Centers

The chain of Sparky’s zone characterized by its digital decorations that make the visitor feels as if he is swimming inside the programs, devices and computers to take from them moments of excitement and suspense in climates that are filled with activity and vitality reflected by games that are selected with extreme care and accuracy that observe all age categories.

Sporty’s

Sporty’s is the latest concept in a long line of successful family play brands to be imagined, implemented and operated by the renowned Al Hokair Group.

At the heart of the groundbreaking ‘Sporty’ vision lies the unique concept of blending competitive sports and physical actions within a mould breaking FEC (family entertainment centre) experience.

Set with in a contemporary environment Sporty’s will engage young and old in an enthralling mix of nature, technology, and customer interactivity. Custom themed rides and cutting-edge attractions will ensure families return time and again to play in this magical arena of light, sound and fun.

Snowy Forest

Al Hokair group has launched its new concept of FECs Snowy Forest in kingdom of Saudi Arabia. Snowy Forest is unique with its special interior design and the games that make the visitors feeling like he is in a Snowy forest beside the lovely Snowy special characters and the safe games and soft play areas that fit to the kids aged below 12 years. Snowy forest centers include also special areas for the kids between 1 year to 6 years which are supervised by well-trained employees to take care of the kids. Beside the educational games which fit to their ages. You may also hold your little one’s birthday special at any of Snowy forest branches and give them memories they will never forget.

Sky Zone

Trampoline Park

 Sky Zone is dedicated to providing you with the pure joy that comes with flying. They’re sky lovers, thrill seekers and people who believe that jumping is freedom. They believe fitness can be fun and play can be smart. They’re healthy and bursting with energy. They believe in how to fly high and keep it safe. They are Sky Zone. The trampoline parks will operate under the Sky Zone name and will cover, 1,400 square

metres and 2,500 square metres respectively. They will be the first Sky Zone installations

to open in Saudi Arabia and will be equipped not just with basic trampolines, but features

such as side-walls, slopes and basketball hoops will be added plus foam pits. Staff will be

on hand to oversee the operation of the parks, specially trained by Sky Zone.

This will carry on the theme of exercise. Trampolines are recognised as one of the finest

forms of exercise available.

 Go Go Toys

Kids Toys Shop

The Group was keen to provide all the services that visitors to amusement centers need. Therefore, the chain of Go Go Toys stores was launched. They are characterized by different formations of games that suit all categories and ages. The Group concluded contracts with the biggest companies that supply the games, so children can access the latest and best games, which focus on developing children’s sensory and intellectual skills.

 For media contact:

marketing@evops-pr.com

Travel tech professionals need to collaborate to provide holistic customer experience experts agree

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  • Future trends in travel technology discussed at Arabian Travel Market
  • Shifting customer behaviour, distribution evolution and the changing dynamics within direct and indirect sales channels and the digital transformation come under the spotlight
A panel of travel technology experts from Sabre, wego and Tajawal, came together at the Travel Tech Show at the Arabian Travel Market yesterday (Sunday 22nd April) to discuss the defining evolutions of hospitality technology. During a panel discussion entitled “Distribution evolution and the latest industry trends”, panelists addressed the issues that are becoming increasingly prevalent throughout the the Middle East travel industry, which continues to evolve, driven by high adaptation of the latest technologies and significant growth in the online space. The panel identified three main global trends that are transforming the future of travel including; shifting customer behaviour, distribution evolution and the changing dynamics within direct and indirect sales channels and the digital transformation. One of the first issues discussed was that of fragmentation during the customer experience. “Industry stakeholders – providers, intermediaries and sellers – need to work together to complement each other’s roles and address the industry changes collectively.” said Fatin Said, Regional Communications Manager, Sabre Travel Network, Middle East. “We all need to recognise how data can be used intelligently across the sector to achieve personalisation and how to recruit emerging technologies to improve the traveller experience. They need to work towards a less fragmented travel ecosystem,” added Said. Talking about customer expectations Said explained that it is no secret that today’s travellers want an optimal holistic experience. “They are accustomed to personalised offerings and services from other industries and expect a similar level of personalisation, experience and flexibility. Consider Netflix – approximately 75% of what people watch is based on recommendation algorithms.” In a commissioned study Sabre conducted in the UAE last year, it found that 46% the UAE travellers are willing to be loyal to a brand if they provide them with personalised offers. “Mobile is also key to capturing people’s loyalty and winning the consumer game. Travel suppliers need to deploy advanced mobile and marketing strategies to serve the tech-savvy traveller, who expect to search and book on mobile. Travel players should be able to provide and offer travellers precisely what they want, when they want it, at every step of their trip on the device they choose!” added Said. The shift in consumer expectation is changing the landscape of travel distribution. Travel suppliers are increasingly looking for ways to differentiate their offerings – looking to market to travellers in new ways – to maximise their revenues.  New standards, such as New Distribution Capability (NDC), are becoming increasingly adopted by airlines experimenting with their distribution strategies. However, NDC is just one component of a wider shift in retailing and distribution in the travel industry, and this year Sabre is developing innovative new technology that will help suppliers to tell their stories effectively through an indirect channel. “NDC standards are just the beginning.” said Jorge Vilches, senior vice president Air Line of Business, at Sabre Travel Network. “Our broad portfolio of retailing, distribution, fulfilment, and data and analytic solutions, coupled with decision science allows us to take NDC to a new altitude. Imagine a world with ‘beyond NDC’ technology? “When a traveller goes to shop for an airline ticket, the airline is able to identify that person and their unique characteristics and can then sell directly to that person regardless of channel. “For example, if an airline can determine that a shopper is interested in buying ancillaries like Wifi or a beverage, this presents an opportunity to bundle ancillaries and sell them in a way that otherwise might not be available. This is Sabre’s vision for evolving technology to benefit both travellers and our airline customers,” commented Vilches. Sabre is now launching the industry’s first Digital Airline Commercial Platform delivering end-to-end personalised retailing, to further enable enhanced travel experiences for airline customers and increased revenue opportunities for airlines. -ENDS- About Arabian Travel Market (ATM) is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2017 attracted almost 40,000 industry professionals, agreeing deals worth US$2.5bn over the four days. The 24th edition of ATM showcased over 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre, making it the largest ATM in its 24-year history.  Arabian Travel Market now in its 25th year will take place in Dubai from Sunday, 22nd to Wednesday, 25th April 2018. To find out more, please visit: www.arabiantravelmarketwtm.com. About Reed Exhibitions Reed Exhibitions is the world’s leading events business, enhancing the power of face to face through data and digital tools at over 500 events a year, in more than 30 countries, attracting more than seven million participants. About Reed Travel Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether it is global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have over 35 years’ experience in organising world-leading travel exhibitions. Media contact NATHALIE VISELE Director Tel: +971 4 365 2711 | Mobile: +971 50 457 6525 E-mail: nathalie.visele@shamalcomms.com Office 106, Arjaan Office Tower, Dubai Media City PO Box 502701 | Dubai, United Arab Emirates Website: www.shamalcomms.com A member of the WorldWisePR Affiliates

Central Hotels to Open Two New Hotels in Dubai this May 2018

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Bolstering its portfolio, Central Hotels is all set to double its inventory of keys in Dubai next month with the opening of two spectacular hotels namely Royal Central The Palm (207 keys) and Canal Central in Business Bay (280 keys). Both properties have been designed in contemporary style to serve the needs of modern business and leisure travellers. Featuring world-class facilities and inspiring spaces with signature personalised service, each property is unique in its own way.

Central Hotels’ impressive growth in Dubai is fuelled by the city’s extensive expansion of tourism infrastructure in preparation of Expo 2020. Mr. Ahmad Al Abdulla, Chairman of Central Hotels, said, “Our expansion strategy demonstrates our commitment to support the growth of the destination and its envisioned potential. We look forward to being part of this incredible success by contributing positively to the hospitality sector in the UAE.”

Mr. Abdulla Al Abdulla, Vice President of Central Hotels, further added, “The emirates will continue to attract tourists from across the world with its diverse offerings. Our brand is ideally positioned to cater to the needs of local and international travellers seeking world-class service and facilities.”

Mr Ammar Kanaan, General Manager of Central Hotels, stated, “We are very pleased with these new hotels that have a distinct style and personality reflective of the neighbourhoods’ vibe and energy. WhileRoyal Central The Palm offers travellers laid-back luxury in a fun and family-friendly atmosphere, Canal Central in Business Bay is ideal for corporate guests and business travellers while offering unobstructed views of the Dubai Canal and Burj Khalifa.. In addition, both hotels will be made smarter and more environment friendly with our paperless approach and initiative.”

Strategically located in Business Bay on Sheikh Zayed Road, Canal Central is only minutes away from Dubai International Financial Centre (DIFC), Dubai Design District, Dubai International Convention Centre and Exhibition Halls, The Dubai Mall, Burj Khalifa and Dubai Fountains. Each of the hotel’s 280 spacious rooms and suites offer spectacular Canal or Burj Khalifa views and are equipped with the finest amenities. Completing the experience are a hand-picked selection of dining outlets, flexible meeting spaces, state-of-the-art gymnasium and spa, a stunning infinity swimming pool and male and female salon. A huge attraction will be Lilly’s Social House, that is coming to town for the first time and will offer exceptional food, innovative beverages and live nightly jazz.

Located on the East Crescent of Dubai’s iconic Palm Jumeirah, Royal Central The Palm is a beachside Hotel Resort featuring 207 rooms. From its exceptional location on the shores of the Arabian Gulf, guests can access one of the best private beaches in the city as well as enjoy unhindered views of the iconic destination. An array of recreational facilities ranging from water sports to outdoor swimming pool, state-of-the-art gym and health spa, along with exciting dining options, allow guests to unwind and relax in a beautiful setting. Opening for the first time in Dubai, Hush Beach Bar will offer guests an immersive experience with its unique location and exciting concept of food and beverages.

Visit Central Hotels stand #HC0810 at Arabian Travel Market in Sheikh Saeed Hall, Dubai World Trade Centre from 22 – 25 April 2018.

 About Central Hotels Central Hotels has very quickly established itself as a reputed hotel management group in the UAE with its flagship property First Central Hotel Suites located in Barsha Heights (TECOM) near Sheikh Zayed Road. Featuring 524 apartments equipped with top-notch facilities, it offers travellers the best of Arabian hospitality in the heart of Dubai. Building up on this amazing success, the brand is now poised to expand its footprint in the GCC targeting Saudi Arabia and the UAE as the primary markets for growth.

For more information about First Central Hotel Suites and Central Hotels visitwww.firstcentraldubai.com  |  www.central-hotels.com

For media contact: Hina Bakht Managing Director EVOPS Marketing & PR Mob: 00971 50 6975146 Tel: 00971 4 566 7355 Hina.bakht@evops-pr.com www.evops-pr.com

Al Hokair Group Continues to Expand in the Hospitality Sector with Exciting New Developments

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Consolidating its partnership with the world’s leading hospitality brands, Al Hokair Group continues to expand rapidly in gateway business and leisure destinations across the Middle East.Following the addition of 1113 new rooms to its exceptional portfolio of hotels over the last 12 months, the group has increased its inventory of keys by approximately 25 per cent from 4548 rooms to 5661 rooms.

Speaking at the Arabian Travel Market (ATM) today Mr. Sami Al Hokair, Managing Director of Al Hokair Group, stated, “Al Hokair’s expansion strategy is in line with region’s growth and investment in the tourism sector. Our partnership with global hospitality brands such as Marriott International, IHG, ACCOR Hotels, Radisson Hotel Group and HILTON gives us a unique edge over the competitors while leveraging Al Hokair Group’s position as a market leader in the hospitality industry. The recent addition of fabulous new hotels namely Jabal Omar Marriott Hotel, Radisson Blu Residence Istanbul Batisehir, Radisson Blu Hotel Jeddah Corniche, Park Inn by Radisson Jubail, MENA Plaza Al Barsha Dubai, MENA Airport Hotel Jeddah, MENA ApartHotel Al Barsha Dubai, MENA Hotel Tabuk KSA and Jeddah Marriott Hotel (opening 2019), has allowed us to penetrate new destinations like Makkah, Tabuk and Istanbul while growing our presence in existing territories”. Mr. Sami Al Hokair added, “Furthermore, we have accelerated the expansion of Al Hokair’s owned brand MENA Hotels & Resorts with a fresh new look and concept reflecting the pulse of Arabian hospitality. This diversity of brands and hotels allows us to serve a wide range of market segments from mid-scale to luxury while providing a superb choice to our guests including the new generation of travellers.” The new additions and development will positively contribute to the revenue and increase market share of Al Hokair hotels’ division. Mr. Omar Samara, CEO of Al Hokair Group, “We believe there is a tremendous potential for growth in the hospitality sector in spite of the current challenges in the market and the global market conditions. Our long-term strategic partnerships are founded on compelling value propositions and business transparency. Combining our resources and in-depth understanding of the region with the global network and expertise of the world’s most successful hospitality brands we aim to contribute positively to the Vision 2030 as tourism and hospitality is a key pillar in the growth of Kingdom’s GDP. All our hotels stand out for their outstanding location, design excellence and facilities developed to match the highest industry standards. Our success is rooted in our unrivalled heritage founded on principles of integrity,efficiency, quality, innovation, value, growth and teamwork.” Mr. Haitham Murad, Managing Director of the Hotels Division at Al Hokair Group, added: “The addition of new hotels to the Group enhances our presence in the Kingdom and beyond. We are always keen on providing quality service to our guests throughout our hotels, while preserving the principles of Arab hospitality that sets us apart and ensuring the guests’ comfort and satisfaction during their stay, thanks to a carefully selected team of experienced hospitality professionals. In addition, we invest heavily in the training of Saudi young men and women and in recruiting them in the vital hotel sector. Our strategic partnership with some of the world’s leading hotel companies has consolidated our position to keep on the path of competitiveness, delivering value and excellence, adopting new technologies and providing top-notch solutions, whether in the local or regional markets.” –ENDS– Al Hokair Group will be present at Arabian Travel Market from 22 to 25 April on stand ‘HC 0570’ in Sheikh Saeed Hall in Dubai International Convention and Exhibition Centre. About Al Hokair Group Founded in 1975, under the leadership of Sheikh Abdulmohsin Al Hokair, Al Hokair Group boasts a portfolio of 90+ entertainment centres and 40+ hotels comprising more than 5500 rooms spread across KSA, UAE and JORDAN. Occupying over 882,226 sqm of space and employing over 4100 experienced professionals, the group serves over 12 million people annually. For more information about Al Hokair Group visit www.alhokair.com For media Hina Bakht Managing Director EVOPS Marketing & PR Mob: 00971 50 6975146 Tel: 00971 4 566 7355 Hina.bakht@evops-pr.com www.evops-pr.com

SWISS-BELHOTEL INTERNATIONAL REACHES GLOBAL MILESTONE OF 150 HOTELS IN OPERATION & DEVELOPMENT

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DUBAI – Swiss-Belhotel International, the award-winning global hospitality chain, announced today at the Arabian Travel Market (ATM) in Dubai a major milestone of reaching 150 hotels in operation and development.

Mr. Gavin M. Faull, Chairman and President of Swiss-Belhotel International, commented, “Reaching 150 hotels opened or signed globally is a very important milestone for us and highlights our momentous growth. This achievement illustrates the strength of Swiss-Belhotel International’s superb portfolio of brands delivering exceptional guest experience in every segment of the market with the support of our outstanding partners and a great team.”

Mr. Faull further added, “Our global success is driven by our aggressive expansion strategy in high-growth markets. Moving forward, we remain committed to accelerate the growth of our brands and are eager to capitalise on the upcoming opportunities by leveraging on the synergies across our wide industry network.”

Swiss-Belhotel International’s legacy dates back to the company’s establishment in Hong Kong in 1987. The group currently operates 73 hotels worldwide and has 77 projects in the pipeline. It is counted among the top 100 hotel companies in the world offering a choice of 14 brands in 22 destinations across 4 continents with 10 regional offices. Since 2016, Swiss-Belhotel International started expanding aggressively in Australia and New Zealand where the group not only manages hotels but ventured into ownership of the management rights. Europe is also on the radar where the company recently signed a hotel in Italy and is considering 4 more projects in the region.

The Middle East and Africa are strategic markets for Swiss-Belhotel International with 17% of the global portfolio centered in the region. Mr. Laurent A. Voivenel, Senior Vice President, Operations and Development for the Middle East, Africa and India for Swiss-Belhotel International, said, “We have got an extremely strong development pipeline in the Middle East and Africa with a portfolio of over 3,500 rooms across 12 cities. 2018 is a significant year for us with six new hotels opening in quick succession. In addition,we are in negotiations for various other projects that will see our business grow substantially in the region over the coming months. We expect to reach 30 hotels in the Middle East and Africa by 2020.”

Swiss-Belhotel International is present at Arabian Travel Market from 22 to 25 April on stand ‘HC1130’ in Sheikh Saeed Hall in Dubai International Convention and Exhibition Centre.

For media contact: Hina Bakht Managing Director EVOPS Marketing & PR Mob: 00971 50 6975146 Tel: 00971 4 566 7355 Hina.bakht@evops-pr.com www.evops-pr.com

About Swiss-Belhotel International Swiss-Belhotel International currently manages a portfolio of more than 150* hotels, resorts and projects located in Cambodia, China, Indonesia, Malaysia, Philippines, Vietnam, Bahrain, Egypt, Iraq, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates, Australia, New Zealand, Bulgaria, Georgia, Italy and Tanzania.  Awarded Indonesia’s Leading Global Hotel Chain for six consecutive years, Swiss-Belhotel International is one of the world’s fastest-growing international hotel and hospitality management groups. The Group provides comprehensive and highly professional development and management services in all aspects of hotel, resort and serviced residences. Offices are located in New Zealand, Hong Kong, Australia, China, Europe, Indonesia, United Arab Emirates, and Vietnam. www.swiss-behotel.com *Numbers may fluctuate