Cedar Rose Wins the Coveted 2020 Cyprus Export Award

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Cedar Rose Wins the Coveted 2020 Cyprus Export Award

Cedar Rose was declared the winner of prestigious 2020 Cyprus Export Award for the Financial Services Sector by the Ministry of Energy, Commerce, Industry and Tourism in co-operation with the Cyprus Chamber of Commerce & Industry. The coveted award was presented by the President of Cyprus, Mr Nicos Anastasiades to Ms Cynthia Gebeily General Manager of Cedar Rose on 16 June 2022 at a special ceremony held at the Events Hall of the Presidential Palace.

Mr. Antoun Massaad, Co-Founder and CEO of Cedar Rose, commented, “It is a great honour to be recognised by the prestigious 2020 Cyprus Export Award. We are extremely grateful to the Ministry of Energy, Commerce, Industry and Tourism in co-operation with the Cyprus Chamber of Commerce & Industry and the President of Cyprus, Mr Nicos Anastasiades for recognising our efforts and contribution to the growth of the financial services sector. It is our second time to win the coveted Cyprus Export Award which is testament to Cedar Rose’s success, and I am very proud to share this accolade with all our team members. Without their hard work and dedication this would not have been possible. We would also like to thank our clients for the trust they place in us every day, and we are excited about continuing to support and grow with them.”

Ms. Cynthia Gebeily, General Manager of Cedar Rose added, “A key component of our success has been our pursuit of excellence in providing outstanding solutions to our customers that help them navigate through the most difficult business challenges. Our determination to combine world-class risk expertise, expansive global data, and innovation has required strong investment in people and technology. It is the combination of our experience, expertise, information resources and technology to help our clients solve critical business problems, that allows us to excel and stand out in our industry.

During the pandemic the need for information on companies and individuals increased manifold and we provide the solutions necessary to do business with confidence. Broadening our offerings of financial risk solutions, we empower companies with the right business intelligence and tools that help them to make informed decisions, deal with the correct entities, manage risk, get paid on time, and stay compliant in an evolving marketplace.”

Cedar Rose’s comprehensive array of credit risk, compliance and identity verification solutions help companies, government agencies and individuals deal with escalating regulatory and compliance requirements while reducing their exposure to risk.

To find out more call +971 4 374 5758 or visit www.cedar-rose.com

Residence Inn by Marriott Welcomes its Largest and Tallest Hotel on Sheikh Zayed Road

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Residence Inn by Marriott Welcomes its Largest and Tallest Hotel on Sheikh Zayed Road

Residence Inn by Marriott Sheikh Zayed Road, Dubai, part of the Marriott Bonvoy’s portfolio of 30 extraordinary brands, has announced the completion of the hotel’s rebranding as Residence Inn by Marriott following its renovation.  Enjoying a prime location on Sheikh Zayed Road near the city’s key business and leisure attraction such as the Dubai International Financial Centre, Museum of the Future, Burj Khalifa, Dubai Mall, Emirates Towers, and World Trade Centre, it is the world’s largest and tallest hotel to join the Residence Inn by Marriott brand.

With a global presence of over 870 hotels in the United States, Canada, Europe, the Middle East and Central America, Residence Inn is the world leader of the longer stay lodging segment. The Residence Inn experience is designed for guests to travel the way they love to live by blending comfort with style in flexible and intuitive spaces.

 “I am proud to welcome guests to experience the world’s largest and tallest Residence Inn by Marriott and enjoy exceptional comfort and freedom that the brand is renowned for around the world,” said Khaled Saab, General Manager for Residence Inn by Marriott Sheikh Zayed Road. “Conveniently located merely 11 kilometres away from the Dubai International Airport, the Residence Inn by Marriott Sheikh Zayed Road offers guests more possibilities to live their way or wind down with redesigned spaces. In addition, being part of the Marriott Bonvoy Rewards Program unlocks for our guests a world of exclusive member benefits and extraordinary experiences including complimentary Wi-Fi, member-only rates, and points that take you places.”

Featuring 430 modern residential rooms and suites, many of which boast impressive views of the Sheikh Zayed Road and Jumeirah coastline, Residence Inn by Marriott Sheikh Zayed Road offers travellers a ‘home-away-from-home’ experience with personalised service and amenities. The spacious rooms and one and two-bedroom suites, all have fully equipped kitchens, peaceful sleeping areas, and distinct living and working spaces. Each well-appointed suite is thoughtfully designed to provide a sense of openness to live without constraints.

Giving guests and residents the chance to create meaningful connections over memorable dining experiences, the Residence Inn by Marriott Sheikh Zayed Road, boasts diverse culinary options with multiple onsite restaurants. Guests can dine in, eat out, grab and go, or cook in their suite. The possibilities are endless so no matter what mood you are in, you can always find just what you are craving. Wake up to a rich complimentary international breakfast featuring fresh, hot, and healthy favourites at the Panorama Restaurant located on 43 level or enjoy an extensive a la carte menu for lunch and dinner.

Cabana N Grill, situated on level 47, features relaxing pool side cabanas offering an international menu and a range of shisha flavours, mocktails, sparkling beverages, fresh juices, and soft drinks. Under development is a show kitchen where guests will be able to order food and pay based on the weight of the item.

Opening soon with upgrades is also the Sicily Café and Bistro set on the ground floor. Once open it will offer diners a wide choice of international dishes for lunch and dinner.

When short on time swing by the 24-hour Grab N Go Market in the lobby. Of course, nothing says comfort like a homecooked meal, and with a fully equipped kitchen including refrigerator, microwave, hob, cookware, washing machine and dryer in every suite, guests can cook the way they do at home.

Ensuring guests thrive during their stay, Residence Inn by Marriott Sheikh Zayed Road, offers a variety of amenities and conveniences including complimentary grocery delivery service, free Wi-Fi, laundry facilities, a well-equipped gym open 24 hours a day, sauna, and steam room, rooftop swimming pool and jacuzzi with expansive views of Dubai’s famous skyline, spa, tennis court, beauty and hair salons for ladies and gents, and multiple meeting rooms with flexible conference and event spaces. Both the gym and the spa are the largest in size when compared to other hotels in the area. 

Cedar Rose Approved as an Enhanced International Support Service Supplier for the UK Department for International Trade

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Cedar Rose Approved as an Enhanced International Support Service Supplier for the UK Department for International Trade

Cedar Rose has been approved as an Enhanced International Support Service (EISS) supplier for the Department for International Trade (DIT) in the UK. As part of this development, Cedar Rose will be one of a number of companies supporting UK exporters to reach new markets in the Middle East, Afghanistan, and Pakistan (MEAP) region.

Laura Bos, Regional Head of Programme Delivery EISS said, “As part of its Enhanced International Support Service the UK Department for International Trade has established an Overseas Referral Network to support UK businesses looking to enter or operate in the Middle East, Afghanistan and Pakistan region. The EISS initiative was implemented on 1 January 2022 and will bring together the best of private sector through the creation of an approved network of providers (Overseas Referral Network) offering a full range of professional and commercial services to UK companies looking to do business across the MEAP region and we are glad to approve Cedar Rose as one of the compliance solution providers and hope they will add value to our network.” For more information about the EISS programme in MEAP, contact ditmeap.enquiries@fcdo.gov.uk.

Antoun Massaad, Co-Founder and CEO of Cedar Rose, said, “We are pleased to be appointed as a Registered Provider to the UK DIT Overseas Referral Network for the MEAP region. We look forward to supporting the UK companies and excited to offer them our company credit reports and due diligence investigation solutions.  These will help companies to take reliable decisions and avoid business risks while preventing economic crime.”

Since its foundation, Cedar Rose has been at the forefront of providing world-class business intelligence and credit risk solutions to leading firms in over 230 countries globally. Its comprehensive array of credit risk, compliance and identity verification solutions help companies, government agencies and individuals deal with escalating regulatory and compliance requirements while reducing their exposure to risk.

To know more call +971 4 374 5758 or visit http://www.cedar-rose.com

YAP UAE Selects FSS Unified Issuance Platform and Secure 3D to Support Global Expansion

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YAP UAE Selects FSS Unified Issuance Platform and Secure 3D to Support Global Expansion

18 January 2022:  FSS (Financial Software and Systems), a globally leading provider of integrated payments and a payments processor announced its collaboration with YAP, the United Arab Emirates’ (UAE) first independent digital banking platform, to deliver secure, digital-first card experiences to consumers in the Middle East and Africa.

YAP and FSS will work closely to deliver greater value to customers by combining FSS’ Unified Card Issuance Platform with particular emphasis on virtual card issuance and support around 3D Secure adoption. YAP services would initially be available in the UAE and would soon be rolled in other Gulf Council Cooperation (GCC) markets and Ghana. 

The number of consumer digital transactions in the UAE are growing at an annual rate of more than 9 percent between 2014 and 2019, compared with Europe’s average annual growth of 4 to 5 percent, according to McKinsey.[i] With digital wallets becoming more prevalent, consumers are expressing an interest in new payment modes that offer a great user experience and fit with their digital lifestyles.

FSS Unified Issuance Platform enables YAP to provision instant, open loop virtual cards linked to its wallet app — with unique security features such as a unique card number, a unique CVV, and an expiration date for utility payments and online shopping.  To build customer trust, the platform supports 3D Secure to safeguard customers against transaction fraud.

Speaking on the collaboration, Masood Khan, YAP UAE CEO, stated; “The pace of digital adoption across demographic groups in the UAE has accelerated over the past 12 months. Customers choose which platform they want to use based on the user experience. Through our partnership with FSS, we are providing secure, digital-fist card products designed to help customers manage their entire payments and personal finance ecosystem.”

Speaking on the partnership, Jaishankar A L, CEO FSS said; “FSS Unified Card issuance platform powers 800 million cards globally and is designed to help the world’s most innovative financial institutions launch game-changing products. We are delighted to work with YAP, on its ambitious goal to be the region’s leading digital bank and making secure digital payments seamless and accessible to everyone.”

The underlying FSS UIP platform manages the complete lifecycle of cards and allows issuers to craft tailored card products for delivery of unique payment experiences and to meet unmet needs of consumers. Virtual cards can be provisioned on-demand and delivered seamlessly to the customers’ mobile devices for immediate use. An API-based framework supports 60+ APIs for multiple card functions – issuance, risk and spend limits, wallet creation linked to a card.

The solution additionally supports programmable spend controls providing cardholders the flexibility to turn cards on and off as well as the ability to set card usage limits for specific time frames, amounts, and approved merchant categories as needed. Further, to protect customer funds, all transactions are authenticated using EMV 3D Secure 2.2. FSS Secure3D analyzes cardholder transaction patterns and spend behaviors to detect suspicious activity prior to the final authorization decision, allowing for fraud to be stopped before an account is debited.

The House of ARY Launches ‘JINA Fashion’ in the UAE

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The House of ARY Launches ‘JINA Fashion’ in the UAE

The House of ARY, a leading business group operating in diverse sectors across the world, has announced the launch of ‘JINA Fashion’ – with a spectacular collection in the UAE. Inspired by the rich traditions of Pakistani craftsmanship, the designer label for women offers a striking range of ethnic wear for every occasion that is exclusively available on https://uae.sahulatbazar.com/ and select retail outlets in Dubai and Sharjah.

Commenting on the brand, Hina Bakht, spokesperson for ARY’s strategic alliances said, “We are delighted to bring JINA Fashion to the UAE that has been created for contemporary women who desire to be distinctive at an affordable price point. The brand’s latest collection is elegance redefined with exquisite designs on luxurious materials, intricate detailing and an appealing colour palette. It is an interpretation of one of Pakistan’s most coveted aesthetics and a bridge between authentic, vintage and classically sophisticated styles and the needs of a modern woman.”

Elaborating on the launch of JINA Fashion’s first collection in the UAE, Hina stressed, “What is unique about our go-to-market strategy is rather than launching the entire collection at one go, we will be rolling it out with our extremely popular concept ‘New Day, New Design’ where shoppers will find a new design to buy every day both online and at our partner boutiques. This will take our customers on a journey of discovery, something that they can look forward to every day. There is an element of surprise and delight here with new findings.”

The magnificent range of JINA Fashion includes Salwar Suits, Ghararas, Lehengas and Shararas, available in vibrant colours and the finest fabrics such as raw silk, chiffon, velvet, organza and lace. Embellished with beautiful traditional karigari and embroideries these are a manifestation of the signature Pakistani heritage and legacy built over generations.

As an icing on the cake, JINA Fashion from ARY comes with a gold saving of 80%* of the purchased amount as loyalty with ARY Sahulat Wallet (*Terms & Conditions Apply).

To know more or register:

📞

 or Whatsapp: +971 58 279 4653

🌐

 uae.sahulatbazar.com

#NewDayNewDesign #uaesahulatbazar #SaveGold #JinaFashion #SahulatWallet #Dubai #Mydsf #Mydubai #dubailife #fashion #gold #ARY #SahulatBazar

ATECA Hotel Suites is Ready for Uzbekistan’s Travel Revival with Successful Soft Opening

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ATECA Hotel Suites is Ready for Uzbekistan’s Travel Revival with Successful Soft Opening

After a successful soft opening in Q4 of 2021, ATECA Hotel Suites is ready for Uzbekistan’s Travel Revival in 2022. Centrally located in Yakkasaray District in Tashkent, merely 8 km from Tashkent International Airport, this charming hotel promises affordable luxury in contemporary surroundings with upscale amenities and thoughtful details.

Hina Bakht, Vice Chairperson of ATECA Hotels, said, “ATECA Hotel Suites’ differentiated experience is built around the little extras that elevate style and we are poud of the hotel’s extraordinary performance during the soft launch despite the market challenges owing to the pandemic. The hotel has been very well received by our guests who have shown their love and appreciation by incredible reviews on google, booking.com and other popular online platforms. The 9.6 rating on booking.com reviews and 5 stars rating on google reviews demonstrate the high quality, service, safety and hygiene standards at ATECA Hotel Suites. We are extremely grateful to our guests for their feedback and recognition and look forward to building on this success.”

Uzbekistan sees diversification of the tourism sector as key to increasing visitor numbers. By 2025, it hopes to attract around 12 million tourists, almost doubling its pre-pandemic peak of 6.75 million in 2019.

The country is targeting well-heeled visitors from China, India, Pakistan and the Middle East. The emerging middle classes from these countries, along with Malaysia, Indonesia and neighboring Kazakhstan, are expected to boost international tourism numbers. In addition to its well-established heritage tourism, Tashkent is aiming to grow pilgrimage, medical and adventure tourism. Uzbekistan received a boost to these ambitions in 2021 when Samarkand was chosen to host the UN’s World Tourism Organization general assembly in 2023, a gathering that it hopes will put the country on the international tourism map.

Hina stated, “Uzbekistan is a key and strategic market for us and we are very excited about the numerous tourism initiatives and developments taking shape in the country. We look forward to positioning our flagship ATECA Hotel Suites as a preferred hotel in Tashkent by offering guests unrivalled experiences combined with distinctive accommodation, dining and recreation facilities.”

Seamlessly connecting life, business and pleasure ATECA Hotel Suites’ superb facilities include fascinating dining and entertainment experiences with multiple outlets – Fringale Restaurant & Bar with indoor and al fresco dining and shisha terrace, Rendezvous Bar & Tea Lounge, Gourmandise – Deli Corner, and KTV – Karaoke Bar (opening soon), Mysk Spa with traditional Turkish hammam, massage and steam rooms, Iris meeting room, mobile business centre and complimentary high-speed Internet – all wrapped in ATECA’s heartfelt service.

For Reservations at ATECA Hotel Suites Contact:

00 998 55 501 11 16

 00 998 90 054 64 05

 reservations@atecahotelsuites.com

www.atecahotelsuites.com

Dubai-Based Business Growth Experts Address Bangladesh Investment Development Authority Forum at EXPO 2020

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Dubai-Based Business Growth Experts Address Bangladesh Investment Development Authority Forum at EXPO 2020

Bangladesh’s economic growth is expected to increase to 6.6% in the fiscal year ending June 2022, according to International Monetary Fund. This month as the country celebrated its 50th Independence Day, its Cabinet Secretary declared that the nation’s GDP per capita had grown by 9% over the past year, rising to $2,227. On the occasion, the Bangladesh Investment Development Authority (BIDA), along with the prime Investment Promotional Agency (IPA), hosted a special seminar at the EXPO 2020 Dubai to attract local and foreign investment.

Addressing this exclusive forum to promote ARY BEE Global were Dubai-based business growth experts Hina Bakht, Vice Chairman for ATECA Holding and Managing Director for EVOPS Marketing DMCC, and Amit Yadav, Head of Digital Marketing and e-Commerce for Kashkha.

Hina stated, “It is a great privilege and honour to address such a high-profile gathering at the EXPO 2020 Dubai – the world’s greatest show of human brilliance and achievement. With its remarkable success story Bangladesh has set an extraordinary example for others in the region. The country has made tremendous progress through its spirit of entrepreneurship and resilience. Our aim with ARY BEE Global – Business Enhancement Ecosystem is to explore and establish bilateral and trilateral partnerships between investors, innovators and manufacturers. ARY is a made-in-Dubai super brand and leveraging on our vast professional network, technological resources and business expertise, we are eager to create unique partnerships between businesses to drive growth and enhance brands.”

Amit stressed, “EXPO 2020 Dubai is an incredible opportunity to promote collaboration through innovation and creativity by connecting hearts and minds. The goal of ARY BEE Global is to connect humanity for prosperity. We call it the ‘Business Club of Brands’. This unique programme offers an international platform to entrepreneurs across a multitude of sectors who are ready to elevate themselves and their businesses beyond borders.”

Amit added, “It is an unbeatable opportunity for brands from Bangladesh, both emerging and established, to explore new frontiers to build a better future. No matter what their industry BEE Global makes it possible for businesses of any size and type, located anywhere in the world, to join our vast network to connect with new customers and penetrate new markets providing direct access to millions of buyers globally. Making us unique and distinctive is the BEE Global Sales Guarantee for a quick and secure Return on Investment. There are numerous factors that make Bangladesh an attractive business hub including stable financial system and regulatory framework and we look forward to embarking on fruitful partnerships to empower the business ties regionally and internationally.”

Photo Caption: Amit Yadav, Head of Digital Marketing and e-Commerce Kashkha, Mr. Abdul Matlub Ahmad, Chairman, Nitol-Niloy Group, and Hina Bakht, Vice Chairman for ATECA Holding and Managing Director for EVOPS Marketing DMCC.

About EVOPS Marketing & PR

EVOPS Marketing & PR is equipped with the latest technology and digital capability to provide businesses with the most comprehensive and innovative marketing solutions and strategies. With an integrated 360° marketing approach, the agency offers its high-profile clients bespoke, seamless and personalized service in an era of fast-paced, real-time smart marketing. Included in its services are marketing strategy consultancy, website and mobile app development, PR, social media, advertising, creative design, and events management.

For more information visit www.evops-pr.com

About ATECA Holding

ATECA Holding is a diversified group of companies operating in multiple sectors, from hotel management to tourism, investment, real estate, marketing and training. The organization is focused on development of tourism in Uzbekistan which holds huge potential for growth and is a key pillar of the economy, followed by Central Asia.

Every aspect of the group’s business is a mark of perfection and is a step towards stronger brand equity and market leadership. Through the broad spectrum of its operations, ATECA Holding is eager to capitalise on every opportunity in the region to maximise the value of its resources, enhance returns for its associates and shareholders and create long-term value for all. For more information visit www.atecaholding.com

ATECA Hotel Academy Hub Signs MoU with Yeoju Institute of Technology in Tashkent for Collaboration

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ATECA Hotel Academy Hub Signs MoU with Yeoju Institute of Technology in Tashkent for Collaboration

ATECA Hotel Academy Hub and Yeoju Institute of Technology in Tashkent (YTIT) have signed a Memorandum of Understanding for collaboration. The objective of the memorandum is to establish mutually beneficial relations between the parties in the field of culture, education, science and technology. One of the key highlights of the agreement is that YTIT hospitality and tourism students will have the opportunity to become interns at ATECA Hotels.

Prof. Janpolat, Kudaybergenov, Rector of Yeoju Institute of Technology in Tashkent, stated, “The landscape of higher education is changing rapidly. Collaboration with strategic partners is crucial for overall development and progress of our students. In addition to our academic programmes we are increasingly focusing on practical education to nurture global leaders and, therefore, excited to make new connections with a leading business group like ATECA. Our approach is designed to lay a solid foundation for successful careers with a view to work placement through tailored development programmes related to the field of study giving students the opportunity to immerse themselves in their preferred business areas. Such exchange prepares them for the real world with advanced skills that maximize their potential.”

Hina Bakht, Vice Chairman for ATECA Holding, stated, “We are proud to enter into a bilateral understanding with the prestigious Yeoju Institute of Technology in Tashkent and extremely grateful to the management for extending us this opportunity for collaboration in multiple areas. Today, knowledge is increasingly shared across diverse spheres and must be understood in its broadest context. This mutual understanding will allow both parties to benefit from each other’s extraordinary intellectual and programmatic strengths through greater engagement ensuring the highest quality of practical learning and on the job training. As part of this exchange programme we will be pleased to conduct special lectures at YTIT campus as well as welcome interns at our hotels such as the ATECA Hotel Suites in Tashkent which will give students an opportunity to learn while working and create a broad and qualified pool of applicants.”

As part of this agreement, leading specialists from ATECA Hotel Academy Hub will conduct master classes, advanced trainings and courses as well as scientific and practical conferences and seminars and other events in the field of culture, education, science and technology.

Photo Caption: Prof. Janpolat, Kudaybergenov, Rector of Yeoju Institute of Technology in Tashkent and Hina Bakht, Vice Chairman for ATECA Holding signing the MoU in Tashkent.

About ATECA Holding

ATECA Holding is a diversified group of companies operating in multiple sectors, from hotel management to tourism, investment, real estate, marketing and training. The organization is focused on development of tourism in Uzbekistan which holds huge potential for growth and is a key pillar of the economy, followed by Central Asia.

Every aspect of the group’s business is a mark of perfection and is a step towards stronger brand equity and market leadership. Through the broad spectrum of its operations, ATECA Holding is eager to capitalise on every opportunity in the region to maximise the value of its resources, enhance returns for its associates and shareholders and create long-term value for all. For more information visit www.atecaholding.com

Dubai Experts Deliver World-Class Masterclass on AI and Digital Marketing at Tashkent State University of Economics

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Dubai Experts Deliver World-Class Masterclass on AI and Digital Marketing at Tashkent State University of Economics

Artificial Intelligence (AI) and machine learning are leading the way in digital marketing as much as they are transforming businesses across other sectors and industries. Dubai-based industry experts Hina Bakht, Vice Chairman for ATECA Holding and Managing Director for EVOPS Marketing DMCC, and Amit Yadav, Head of Digital Marketing and e-Commerce Kashkha, delivered an in-depth lecture on the subject at the Tashkent State University of Economics (TSUE).

The full-day programme designed for senior students, seeking a comprehensive perspective, highlighted how AI is deployed in digital marketing through practical frameworks and where it is most commonly being used. It helped attendees to understand the skills required to become successful marketing strategist and achieve business success and growth.

Hina stressed, “Both me, and Amit are extremely grateful to Tashkent State University of Economics for giving us the opportunity to share our expertise and experience on such a prestigious platform. AI is on the path to become the most transformative technology humanity has ever witnessed. Therefore, the latest developments in AI are changing the world faster than ever and have made behaviour analysis and predictive analytics in digital marketing much more precise and easier that holds unprecedented benefits for businesses.”

Amit said, “Connecting users to businesses, AI is delivering completely new customer experience through chatbots, intelligent voice assistants and automation that is leveraging and transforming almost every sector of the economy from retail to tourism, finance and healthcare. It is driving both value and competitive advantage for companies.”

With the help of award-winning case studies such as Google Duplex, BMW, Amazon Go, Alibaba, Alphabet, Deep Minds, Netflix, MarketMuse and others, Hina and Amit, explained to the students the many usages and advantages of AI in marketing.

Hina stressed, “Digital technologies are compelling marketers to rethink their approach at every step. First every business needs to understand when and how to leverage the latest analytics technology, from Big Data to AI or IoT to continuously uncover novel live insights about the customer and the marketplace.”

Amit added, “What is important is to effectively transform insights into value by generating outstanding experiences along the customer journey. It is all about scaling the use of successive technologies such as social media, AI, robotics or blockchain within the marketing strategy and throughout the customer funnel. The ultimate goal for any business should be to create and deliver value to secure competitive advantage.”

Founded in 1931, the Tashkent State University of Economics (TSUE) under the Uzbekistan Ministry of Higher and Secondary Specialized Education, is a leading and one of the largest higher education establishments in the sphere of economics in Central Asia. With more than 16,000 students on its campus, the university has strategic tie-ups with some of the world’s biggest academic institutions such as the London School of Economics and Political Science (LSE) as well as Krems University of Applied Sciences (Austria).

Photo Caption: Left to Right: Khodjaeva Dildora, Director, Krems University of Applied Sciences (Austria); Amit Yadav, Head of Digital Marketing and e-Commerce Kashkha; Hina Bakht, Vice Chairman for ATECA Holding and Managing Director for EVOPS Marketing DMCC; Prof. Dilshodjon Rakhmonov, Vice Rector on International Cooperation, Tashkent State University of Economics; Zarina Khamidova, Business Development Manager, ATECA Hotel Academy Hub; and Dr. Ahmed Mohamed Aziz, Head of the Department of Business Administration, Krems University of Applied Sciences (Austria)

About EVOPS Marketing & PR

EVOPS Marketing & PR is equipped with the latest technology and digital capability to provide businesses with the most comprehensive and innovative marketing solutions and strategies. With an integrated 360° marketing approach, the agency offers its high-profile clients bespoke, seamless and personalized service in an era of fast-paced, real-time smart marketing. Included in its services are marketing strategy consultancy, website and mobile app development, PR, social media, advertising, creative design, and events management.

For more information visit www.evops-pr.com

About ATECA Holding

ATECA Holding is a diversified group of companies operating in multiple sectors, from hotel management to tourism, investment, real estate, marketing and training. The organization is focused on development of tourism in Uzbekistan which holds huge potential for growth and is a key pillar of the economy, followed by Central Asia.

Every aspect of the group’s business is a mark of perfection and is a step towards stronger brand equity and market leadership. Through the broad spectrum of its operations, ATECA Holding is eager to capitalise on every opportunity in the region to maximise the value of its resources, enhance returns for its associates and shareholders and create long-term value for all. For more information visit www.atecaholding.com

EVOPS DMCC Launches Integrated Digital and Social Media Marketing Solution to Drive Demand

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EVOPS DMCC Launches Integrated Digital and Social Media Marketing Solution to Drive Demand

Like every industry, COVID-19 has transformed digital marketing. EVOPS Marketing DMCC, that is specialized in creating digital-first experiences connecting people with brands in diverse sectors from hospitality and tourism to retail, real estate, healthcare, finance and technology, has launched an integrated full-funnel digital and social media marketing solution.

Hina Bakht, Managing Director for EVOPS Marketing DMCC, said, “Like any industry, the digital world is going through an epic change. EVOPS’ unified digital and social media marketing solution is designed for brands to achieve sustained growth in an increasing complex business landscape.”

Hina stressed, “It is essential to know your customer segment rather than only the customer and through our purpose-built strategy, tools and interactive campaigns we enable brands to thrive in an ever fluid and challenging business environment beyond geographies. We all know business success today revolves around customer experiences and the bar has been rising on providing frictionless, anticipatory, and relevant experiences in an ever-connected world. Digital marketing must be viewed in the context of the full end-to-end customer journey where it is vital to connect the dots at every touch point.”

For desired outcomes and awareness, Hina believes a brand has to be smarter not louder. Competition is fierce in the digital world. Hina said, “Success does not just happen. At EVOPS we help organizations of all sizes navigate the complexity of today’s digital world and boost performance through a data-driven growth engine supported by the latest technological advancements including Artificial Intelligence (AI) and robust skillset for great conversion.”

In the prestigious client list of EVOPS are included to name a few: Ajman Bank that is a Islamic commercial bank built on the values of integrity, trust and transparency; Cedar Rose, that has been at the forefront of providing world-class business intelligence and credit risk solutions to leading firms in over 230 countries globally; ARY Services that is a diversified group of businesses; and Swiss-Belhotel International that is present in 19 countries, managing a portfolio of more than 125 hotels.

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